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In writing this article, has been in the title of worry, is to use more than a good or very efficient network to promote the topic of good. Finally, it is decided to have more than one, after all, is an ebook through a variety of marketing means to promote. Now AdSense use a variety of promotional techniques are more and more, but different industries have to choose their own promotion methods. Now netizens see their favorite things will be shared or reproduced to save the article, through the jiathis such plug-ins, more later E-book promotion has added a big boost, and E-books can also use Baidu Library and similar platform to promote. Therefore, a wide range of single promotional methods to do proficient, rather than a variety of ways to promote the combination of resources to promote more than one, today to tell you about the marketing methods and benefits of E-books.
1th: E-Book Marketing Benefits:
1. Long-lasting e-book information
E-books and traditional books, one is paper, often read will have wastage. and electronic books as long as there is a computer can be unlimited reading, long time, but also unlimited dissemination. E-books are not like web pages, there will be no problem of network speed, as long as the download to local can browse content anytime and anywhere.
2, user-friendly use
In contrast to Web pages, E-books can be read offline or downloaded to local reading. E-book is the user most need, to direct, simple, convenient advantages to find the information they want.
E-book is to make users easy to use, so when making e-books must pay attention to: 1, try to use the most concise statements. 2. Describe the most important information. 3, at a glance to let users find their core content.
3, advertising information easy to implant
e-book format there are many, in our use of Baidu Library network to promote the time, the need to use the format of Pdf,txt,doc, and so on, different formats, the implantation of different advertising information. For example, make Word ebook, header and footer add like "This ebook source Binhai Home" promotional information, in the end of the article with the source of the article.
e-Book article content ads can be inserted into the image, art text or Web site information. These information clips in the electronic book will not be like their own soft text in the dissemination of tampering, which also for the promotion of e-books has brought lasting benefits.
4. Accurate E-book target
The main customer goals are more accurate, according to user needs to make e-books, nothing can help us to do promotional information more trustworthy (such as cosmetics introduction of the ebook, if the product effect is good to believe that many users will recommend to their girlfriends, spread, wildfire), can bring the effect imaginable.
5, easy to promote
Because the content of the electronic book is knowledge of the article, the user has to help, users love to see, save good also can go to see at any time, so in the forum promotion, not only will not delete, but also will have the opportunity to be managed to set for the essence, unlike Soft wen, encounter slightly strict administrator directly when the ad processing, light delete posts, the heavier directly sealed ID number. Now the management of the Forum has also begun to operate on soft text.
2nd: Make ebook notes and tips.
E-books are generally in PDF format, we can directly to promote the information to write in the Word document layout, you can also save the Word document as a PDF of the ebook (because the industry's different estimates will have the hard demand, so this method is also introduced to prevent conflicts below).
e-Book to promote we can use Baidu Library, before writing a "Sun Jingwei: The most let me be chilling Baidu Library Marketing Promotion" article, here I emphasize that, e-book promotion also pay attention to user experience, I personally do not recommend the PDF format, after my test, Many users responded to me by saying that their computer could not read a PDF ebook. Finally, I asked them to download the PDF reader, the middle of this thing, causing users a bad impression.
I suggest that the ebook be made into EXE, Word or SWF format, so that the computer can be opened to any family!
1, we find some software on the website to make e-books, or to download the production of a lot of hungry templates, add their own product content and introduction.
2, be sure to add an outline directory to the ebook, just like making a book, want to have a catalogue, outline and introduction. This is the important place where we advertise our brand.
3, finally to find a network can be converted into an EXE format of the ebook software is OK.
The Word document class submitted to search engine rankings in the above three formats works well. EXE according to the investigation before many users are biased, fear of viruses, download is not very large. SWF format ebook is in the major Forum community portal to promote the best one (either online browsing, can also download local browsing, and there are many special effects play, very gorgeous, do not know whether you have played QQ space album Inside that "dynamic album").
3rd: How to promote electronic books in the network
In my ebook promotion when also encountered a lot of problems, such as the forum bar, I wrote: "Binhai home in Europe and the United States small town decoration model photo." Such deleted posts are common, and then I converted to a third-party personal perspective to share my ebook on the success of the live. Summary
1, I targeted the local publicity, so in the region's forum on the topic of posting (for example, I was decorating the industry: in the theme of the real estate Post), of course, do not post when not to publicize their company's purpose to post the son, but to a third party person to appear as a sharing post. And then keep going to the top!
2, to the major Support online browsing E-book platform to promote, such as Baidu Library, watercress platform, etc., to submit their own production of e-books (after testing in Baidu Library, Douban's documents are very good rankings, and support online browsing). If you will make flash, then you can go around to advertise, generally in the edit article place can insert Flash, which are hidden ads.
Speaking of the last, in fact, E-book marketing involved, soft, SEO, word-of-mouth and network promotion, the use of electronic book Network promotion is a lot of marketing means.
In a little bit of RSS feed This feature, this is what I think when making e-books, we can customize the development of a website for their own "RSS reading software" provided to everyone to download, anytime, anywhere through the software can access their website content. The general price in 200 yuan or so can find a personal development out (the author is looking for software students to make). After testing this method than the user to take their own mailbox to subscribe to your site more effective, in short the simpler the better, everything is for the convenience of users.
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