Sun Jingwei: Website optimization and user experience which has the most impact on ranking

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This time for you to tell a few questions, after reading this article can completely change your previous site optimization concept. In fact, the site does not have to update every day to hair outside the chain.

Do not know the major webmaster do optimization when there are several common problems:

Question one: Their website is included in the increase every day, but the rankings have gone in the opposite direction?

Question two: Snapshot 3.4 months ago, but the ranking has been very stable home page?

Question three: The PR value is high, contains high, the chain is more than those outside the chain less, included less site ranking poor?

Question four: For "content is king, outside chain is Emperor" the true meaning?

Question five: For website optimization, daily update site and site outside the chain two things meaning?

Question six: is the website update quality or quantity?

Question seven: Why own website contains millions and daily traffic is only dozens of or more than 100?

It is estimated that a lot of webmasters have encountered the above problem bar!~ own site clearly included in the amount of daily increase, but the ranking is going downhill, and sometimes has been kept down. I have encountered this situation before, but also let me worried for a long time, that the site is not good for search engine friendliness. Today mainly for the above common problems to analyze.

Now do SEO has a common phenomenon that is: the site to update every day, as if every day to update the rankings to do the same. It is estimated that everyone updates the website as a daily update. I first said that the site contains questions:

1th, the relevance of the site content. A site even if the update some messy may not affect the included, but your site if not a particularly prominent theme, and your column content is very far, and the site theme is not a little relevance, even if the site is included in the rankings will not be very large. Instead of updating too much irrelevant content there is a reason for the drop in rank. For example, our company's name is the Tianjin Web site construction, we can look at the site's main keywords Tianjin website construction, Tianjin website production, Tianjin web design, Tianjin to do the site, Tanggu site construction and so on these words. The company every day to update me, I really can not find a good subject to update a lot of online marketing promotion articles, resulting in the ranking has been slipping.

2nd, the website inside the chain construction. The site within the chain building not only to emphasize the theme of the site keyword, but also to increase the collection of sites. Once once remember Seoer predecessors said a word: "The chain to get ranked." And now the search engine in the chain of attention to the extent can be said to be as important as the outside chain. Included in the volume and the construction of the chain is also related to the rational construction of the chain more easily let search engine spiders crawl, climb up more smoothly, the content of the index is more. Remember not to use irrelevant anchor text as the anchor text link in the chain, otherwise there are side effects on the rankings. Do not know if you have not noticed that Baidu encyclopedia inside a mysterious vest "encyclopedia robot", this vest after personal testing may be Baidu internal staff vest, the vest it in the encyclopedia entry work is to increase the chain. People do not believe that you can write an entry to try. What does it say? Baidu's construction of the internal chain is still very important.

3rd, the number of Web site updates, or quality. If the quantity is heavy, then we will send more content. If the quality is the most, then I will do not update the site to update the article. In fact, the update site can only update snapshots, and snapshots and rankings are not directly related. We think of some small business site where there are so many news, so you go to update every day? Or does the company have so many product updates? If not, do not update to update, it is easy to let search engines think is optimized for optimization, which will let the search engine to judge you are the optimization of excessive.

Summary: In fact, more and less than the ranking is not directly related to the rankings, we think about why their own sites are thousands of people, the daily traffic is only dozens of to hundreds of IP it? That is, more than the collection is not linked to the site rankings, included just to provide search engine index site content, I hope you do not put the list and the site of the hard pull together. The site rankings are more relevant to the overall content of the site. Of course, here does not negate the original content of the site and the construction of the chain, only on its basis to better development of the attention of the relevant content.

You must have seen a few months do not update but ranked particularly good site it. For example, I peer to the site through the data analysis, see included and outside the chain, PR, etc., are not as much as my station, but the ranking is behind it, and later, and Tianjin, a friend to do SEO after testing analysis, it is the user experience to do well.

Now a lot of SEO friends after the site is completed, or follow the old routine "content for the king, outside the chain for the emperor"? The work of the day is two things, one is to update the website, the second is to the website hair outside the chain. In addition to these two work can not seem to find a way to optimize the site, today is to talk to you and everyone in addition to the content and outside the chain of another optimization method, it is the user experience can also promote the ranking of the site.

Many seoer are optimized enterprise station, here we say the Enterprise Station optimization, in fact, as long as the content of the site to meet the needs of customers is sufficient. Display to the user most wants to see the product believes the information introduction, really can solve the user difficult content. Let users stay in your site longer to see content, do a good job in the chain can let users to your site to bring PV increase. So every month even if you update an article like this for users useful high-quality articles on the line, not every day to update some no one to see, only to the search engine to see the content. Your site which pages are people point, users stay in this page how much time, which is 10,000 years also not to be point once, the heat is not high article, search engines know. That is why our top or recommended information search engines are very fond of. You think if your site 1000 articles, are some no one interested in corporate news, this time the content will be the search engine to determine the spam content, which greatly affected the weight of your site.

I hope this discussion is not limited to the content and outside the chain above, to carry out the third site optimization Road-user experience.

This article is provided by Tianjin Http://www.worthsoft.com.cn website to welcome everyone to reprint.