Sun Yunqun: SEO need to start from where to learn

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SEO need to start from where to learn? This is to make a lot of SEO beginners confused problems, online countless SEO articles, how to see it? Today I will explain how to learn SEO.

SEO Learning the most important foundation, a lot of people feel SEO difficult, very mysterious, for a lot of experts feel worship, in fact, is not so, SEO is very simple, simple to you only need to understand the basic HTML language, do not need to understand asp,php and other complex programming methods, you can be the SEO society, Of course, if you are a website programmer from the technical staff, then you learn the progress of SEO, certainly faster than the average novice to some, so, if you want to learn SEO, that first from the HTML language began to learn, but the HTML language is not in my network training range, This piece of learning must be face-to-face with the instructor to learn to demonstrate, if you really do not understand this most basic HTML, then you can go to our Shandong SEO team Jinan headquarters follow Bai Bing Teacher learning, Bai Bing Teacher to provide from the website programming to SEO training comprehensive teaching, training time is 9-90 days, According to the students on the basis of different teaching methods. This from the website programming began to teach the training model, our Shandong SEO Training team is currently the only one in China.

If you're a tech-born, website programming ability is good, then you can directly carry on the theory of SEO study, the most basic SEO to start from the keyword strategy began to learn, a website only first identified your core keywords, can surround the word again related to the phrases and phrases, And then through the expansion of the scope of gradually determine more keywords, and finally based on the site layout of keywords, and then around the key words for internal links and external link strategy, and ultimately let the keywords in Baidu and Google to get rankings, all of these are done around the key words, Therefore, keyword selection strategy is to learn the most basic SEO, but also the most important.

So how to choose the key words? I have summarized several main ways for you to refer to:

1 stand on the customer's point of view

What keywords will a potential customer use to search your product? This can get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

2 extending keywords into a series of phrases/phrases

Instead of using a single word, it expands on the basis of a single word, such as: Seo→seo training →seo training course. Chinese keywords can use http://tools.beijing-seo.org/baiduindex/to query the relevant search terms.

3 multiple permutations and combinations

Change the word order in the phrase to create different combinations of words; use infrequently used combinations, combine into a question, contain synonyms, substitution words, figurative words and common misspelled words, include the trademarks and names of the products sold, and use other qualifiers to create more two-word combinations, three-word, four-word combinations.

4 do not use the meaning of too extensive keywords

If I am engaged in the SEO industry, then choose "SEO" as my core keywords in fact can not bring me the need to do service customers. In fact, in order to accurately find the information needed, customers will search for specific words, such as "SEO service/seo Consultant/seo optimization/keyword ranking", rather than the use of those large and extensive concepts. In addition, the use of such a wide range of keywords, also means that my site to compete with more peer site rankings, since I can enter the top 10 search results, it is bound to pay more energy, pay and harvest is not directly proportional to.

5 use their own brand to do the keyword

If you are a well-known enterprise, you should never forget to use your company name or product brand name in the keywords. If the brand marketing to do excellent, there will be a large number of people search your company or brand name for you, such as the game industry (Dungeons and Warriors, World of Warcraft), SNS Industry (NET, network), mobile phone ( Nokia N81, Nokia N95), I just cited these words, every day, tens of thousands of people pay attention to, this is the charm of brand marketing.

6 key Words before Add area name

Geographic location is particularly important for businesses that serve local enterprises. If your business scope is mainly local, add the name of the region in the keyword combination, such as "Qingdao website optimization".

7 View the key words of peers

Search for competitors ' keywords to make you think of phrases you might miss. But do not copy anyone's keywords, looking for someone else's key words just for you have chosen the key words to supplement.

8 don't have to be irrelevant to their own keywords

Do not choose words that are irrelevant to you, for example, you are a Shanghai car rental, then you don't put the car industry outside of the hot words to their own keywords, these hot words and your own site has no relationship, but also to bring you counterproductive, search engine has been this way identified as cheating, is punishable.

There are also many sites that steal other people's brand names, for example, the former array of "Happy Net" event, in the network known, a short period of time there have been a large number of Web sites called happy, although through the optimization of other brands, to obtain traffic, but this practice itself is a tort, immoral, bad is to lawsuit.

9 Controlling the number of keywords

A page of keywords not more than 3 of the best, and then all content for these core keywords to expand to ensure that the keyword density is reasonable. Search engines also think the page has a clear theme. If you do have a large number of keywords need to be presented, you can spread the other pages and targeted optimization, so that these pages also have the "door page (Entry)" effect. This is why the first and inner pages of the key words often have to distinguish between the reasons. The most typical situation is to have different products and services in the case of each product for a single page optimization, rather than listed on a homepage.

Attached: View Competitor keyword method: Open the target page in the browser → click "View" → click "view source file" → "

Author: Sun Yunqun

Start: Shandong SEO Training Team

URL: http://www.xueseo.com.cn

PS: This site has just been on line, planning to Zac predecessors as an example, to create a 100% of the original SEO site, I will gradually explain the process of the site optimization, I hope the reprint of friends can be lenient, give me a copy of the copyright link, I am grateful.