Sunday Team: website example optimization planning and sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First contact with this site, the basic situation is messy, there is no chain, no hierarchy, no structure, the classification of a mess. Team optimization composed of 4 people. To the current location, optimized three keywords have all in the home page, Baidu know to search local relevant information, has been our PA screen. I believe you know the word is not important, the important thing is the details, due to business relations, do not announce what the word is, is a medium difficult keyword, the index is not high, but the home is all team operations SEO competitors, are after large-scale optimization. Medical industry, I believe we all know the difficulty, spend 45 days to optimize stability to the homepage, the first time to the home page 15 days or so, has been in the home and 100 outside wandering. Now the customer has been optimized, so I do a case study of the optimization process. There are so few real case studies on the web. Hope to be helpful to everyone.

The website took over on June 11, ended on July 25, I do not like the nonsense, said some 7788 useless things, therefore I put the practice the thing to post, but does not necessarily apply to all websites. There is something about Baidu that knows the word of mouth. Want to have a friend in need, also can revise as own case:

I. Internal parts:

1. Long Tail article construction

6/11 Start execution

6/11-6/21 daily update 3-4 Long tail articles

6/21-7/1 daily update 7-8 Long tail articles

7/1 -7/11 daily Update 10 Long tail articles

7/11 remain after

The long tail part must be spread around the key keywords.

2.js Code optimization

6/11 begin execution, 6/15 must be completed.

The site a large number of JS code using the form of encapsulation to call, optimize the site code structure, reduce spider crawling time.

3. Directory Structure optimization

6/11 to begin execution, June 15 must be completed.

Since the site is DEDECMS, the redundant directory structure of the site, such as www.X.com/a/11.html, is reduced to www.X.com/11.html

Reduce unnecessary structure of the site, increase the user experience and search engine friendliness.

4. Sub-Directory Blog

6/11-day implementation, June 15 must be completed.

Improve the overall weight of the site, in the subdirectory set up WordPress blog system, 1-2 daily out of the long tail in the blog more. Do the anchor text inside the station. With the main keyword weight.

5.robots.nofollow

6/11 to begin execution, June 15 must be completed.

For some inexplicable useless, or some navigation picture links add nofollow tags.

Modify robots.txt for some unwanted directories and some nofollow pages that are not controlled by using Diasllow to prohibit crawling. Reduce noise.

6.url standardization

6/11 commencing execution, June 15 must be completed

Change all the relative addresses to absolute addresses (including pictures, articles, etc.).

7. Picture Alt

6/11 began to execute, afterwards lasted.

For some of the more important articles, or illustrations in the introduction of the picture, plus the ALT tag (remember accurate).

Ii. External Link construction

1. Blog Sprocket

6/11 Start execution

The foundation is set to 50 blogs. respectively:

blog.sina.com.cn

Hi.baidu.com

Blog.sohu.com

Each 5 blogs are divided into 1 groups and 10 groups

Use * * * (software name, to avoid sales suspicion) daily update:

1-15 days a day to update a chapter false original/or search engine did not include content, each blog content does not repeat, to ensure the normal blog included. And in the article in order to join other groups of random blog links.

Updated 16-30 days a day. In the article, the anchor text randomly joins the main push keyword to raise the weight of the main station.

2. Link Bait

6/15 start

2-3 Days * * (site name, to avoid suspicion), * * (site name, to avoid suspicion) article contributed an article. and guarantee the winning rate. Because the technical type article reprint rate is very high, the user likes to reprint. Not necessarily required to submit to the same industry, because the time is reproduced is also reproduced to different sites, can be without links, but must be with the Web site. This can improve the weight of the site, included rate, but not improve the rankings, most of the relevant anchor text, but may also take some role.

3. Social Bookmarking

6/11 Start execution

Ensure that each article is submitted to social bookmarking. Articles that are updated every day must be submitted. (Resources are not available, network search a lot of)

Add a new social bookmark daily.

4. Forum outside the chain

6/11 Start execution

Increase the chain in a circular progressive mode

6/11-6/21 Compliance Day/100 increase daily 5 example: 6/11:50 article 6/12:55

6/21-7/1 Standard Day/200

7/1-7/11 Keep Day/200

7/11 remain after

6. Catalog Submission

6/11 Start execution

Submit site to directory/daily one every day.

Complete the Team consolidation directory submission location. (Resources are not available, network search a lot of)

7. Baidu knows

6/11 Start execution

The basic self-answer mode, on the one hand, increase word-of-mouth, can bring links as far as possible (Baidu K link probability is relatively large).

5 article/day

8. Links

7/1 Start execution

Considering the new site does not have the weight of the case, the first 20 days without the exchange of friendship links first, add one-way link. Starting from 20 days after the increase of friendship links, daily 1-2, but also better change, have a certain weight time.

9. Library PDF

6/15 Start execution

Baidu Library and the original bean base PDF data is equal to Google's PR4, the weight is higher.

2-4 PDF upload per day, select the site update long tail of the article reproduced, change the title, add anchor text can be.

Some questions about the outer chain

1. The ripple effect of the outer chain

Generally we do outside the chain of time, all like to do from a lot of places, forums, bookmarks, friends chain, encyclopedia and so on, from all the place to start, we are trying to do outside the chain. But most of the friends like to put everything outside the chain into the home page. Imagine, just said, we all like to do from various places outside the chain, do the more the better, like a pool, we are still in the stone from different places, but are still to the same place, then this is what effect? may make the place splash countless ripples, possibly very big. But the water around is always unable to feel the great ripple, but if another way of thinking, from different places, toward their nearest to some places, throw the stone to the nearest place, front, left, right. It can splash ripples in different directions. From these places all at the same time the stone still to the center point, this will have a very large effect, like the original sprocket.

2. How to find outside the chain of the forum?

believe that each engaged in the SEO industry friends, all from the beginning of the chain, but at the beginning there are always problems, many people put some of the industry's external chain address issued, but is always not suitable for their own industry, always can not find a better place to send out the chain. In fact, from the competitor's place it is easy to dig some better outside the chain address. directly to find their Yahoo outside the chain, how they hair, where they hair, where we hair, can look for n competitors to analyze, and then it is very simple, how they send us. There must be some friends who have questions, so what if there is no competitor? That's easier. Casually change a title, do a few friends chain, ranking not on the rise? Isn't there no competitor?

Iv. the end

We are engaged in SEO workers, in fact, many have become IT workers, the reality of the business increasingly stingy, some of the life of the forced friends, very often with some very low price of the key words of the list, this will very affect the operation of an industry, we are out of mixed food to eat, this will affect the entire SEO industry run.

There is a lot of contempt for some enterprises, the requirements of the program, the plan for each industry is certainly not the same, gave after not satisfied, do not. Some do, we help them improve the entire network marketing performance, Pat the buttocks to leave. Totally ignoring the hard work.

This article from: Fuzhou SEO, this article address: http://www.rockuear.com/411.html, welcome reprint, reprint, please leave the source address link.