Suning 818 Electric Business to promote the number of orders for 2.2 million per cent year-on-year increase in sales 390%

Absrtact: In the transformation period of the Suningyun in the 818 electric business promotion in the production of a good report card. Suning Tesco related responsible person revealed, August 18 suning Easy Purchase order number is 2.2 million single, sales growth 390%. Promotion of a newly-purchased suning-related responsible person table

In the transition period of the Suningyun in the 818 electric business promotion in the production of a good report card. Suning Tesco related responsible person revealed, August 18 suning Easy Purchase order number is 2.2 million single, sales growth 390%.

Promotion

Suning Tesco related officials said that suning easy to buy 818 of the high growth has many reasons, mainly Suningyun business strategy landing implementation results.

2013 's 818 major promotion, suning easy to buy is mainly self-employed. Since September 2013, Suning easy to buy public investment, the current platform of Third-party merchants about 10,000, platform and the expansion of the whole category of goods to further expand the size of suning easy to buy.

In addition, before the 818 promotion, suning easy to purchase 1.8 billion yuan micro-letter red envelopes, the cumulative number of participants reached 50 million. In terms of consumer groups, Suning easy to buy the promotion before the introduction of paper towels and other single items, an increase of 5.4 million of new female users.

And last year 0 yuan purchase price play different, suning easy to buy this year did not too much emphasis on price factors. The above officials confessed that the price war to bring a lot of traffic to the site, but also caused no small harm, consumers quickly dispersed after the big promotion, so this year launched the "Flash", "Da Hui" and other play, in the drainage at the same time these columns normalized.

After the logistics system upgrade, Suning easy to buy 818 logistics, the investment rate reached 98%. Electrical business Analyst Ruzenwang said, this logistics results can reach the top 10 of the logistics level. Earlier, Suning's logistics accident on the brand caused a certain injury, after the first half of this year's logistics upgrade, logistics capacity has been upgraded to 3 C, home appliances sales help.

Transition pains

As a model of the transformation of traditional shopping malls, the performance of Suningyun is paid attention to, but the first half of this year company performance is not ideal.

Suningyun reported that the first half of the year to achieve total operating income of 51.16 billion yuan, down 7.87%, net loss of 749 million yuan, the same period of net profit of 733 million yuan, year-on-year decline of 202%;

Although the two consecutive quarterly losses, but Suningyun business ring performance is improving, the company in the second quarter of the year growth of 23.71%, online sales on the month-on-month increase of 50.97%.

Jindong, chairman of Suningyun, said the transition had entered the straight lane from the bend and would accelerate in the second half. Earlier this year, Suningyun the line stores and online easy to buy two operating systems integrated into a large operations center, Suningyun Business related responsible person said: "Two sets of system organization structure, the Operation way, the information system and so on different, at the beginning of adjustment, need to have a certain time of running-in, adjustment, Innovation, optimization and upgrade." ”

Prior to that, the Suningyun business had a more than 20-day delay in delivery of the accident, is the Logistics Les system upgrade "labor pains." The above person said, les system upgrades also accompanied by more than 20 systems need to upgrade, data import complex, system switching arduous, has been far beyond imagination. However, at present, after adjustment, the logistics system has been stable, and the rate of investment has been increasing.

Online on the integration side, Suningyun has been online under the store to carry out free film and other activities, said the person in charge, the move is to use the line of free thinking under the armed line, is the line under the running-in adjustment results.