Suning abandons continuous acceleration mode next month open platform will be online

Half a year has passed, June electric business war smoke dispersed, this year, the competition of the electric business industry and situation compared with 2012 has significantly decreased, the industry into consolidation period. On the weekend, Suning Tesco executive vice President Li bin in the interview with the reporter said, suning easy to buy after the continuous acceleration has exposed a lot of problems, the first half has been a series of adjustments. He also revealed that the success of the acquisition of red children on the basis of the second half does not rule out the possibility of starting a vertical electric business merger.

Discard Continuous Acceleration Mode

Last September, Suning decided to buy the brand, assets and business of red-child companies at a 66 million dollar price. This is Suning's first acquisition in the field of electrical business. This April, the red Child Mother and infant network full integration into Suning easy to buy, click the site domain name directly jump to suning easy to purchase the Web interface, at the same time about the red children of Suning easy to buy two-level domain name redbaby.suning.com has begun to enable.

After tasting the red child's sweetness, suning is likely to be shot again in the second half of this year. Recently, there are electrical business people micro-Bo said, Suning easy to buy a wholly-owned purchase of a special electric business enterprise. At present, in addition to only goods will be outside the special sale mode of the site, especially in Shanghai, several special sales of electricity, suning most of the talk again. From Li bin "do not rule out the possibility of the merger of vertical electric quotient again", Su Ning has the intention to sacrifice the acquisition means again.

"Continuous acceleration of our existing problems have been fully exposed, line online under the integration degree is not enough, the decision chain is too long, the service experience there is a gap, awareness promotion quickly, attracted a lot of new users, but loyal customer conversion rate is not high, continuous profit model has not been established." "For the past, the problems of Su Ning's easy to buy, Li bin does not mince.

Industry analysts believe that a sustainable profit model is still one of the biggest problems plaguing the industry. and the special-selling electric dealer now appears to be a direction, is the profit model which can be seen at present, to build the department of Electrical Business and its open platform competitiveness is beneficial.

Next month the open platform will be online

For the second half of the target, said bin Li, Suning will continue to strive to maintain the industry's first goal of growth, and added, "Sales growth and market share is not the only indicator, we expect in the business model to continue to improve, in the user experience, open Platform, category management depth has a big breakthrough." ”

It is understood that with the first half of the open platform function planning, development close to the end, Suning easy to purchase platform is expected to complete the final Test in July, the August official online. Suning will also be in the recent formal release of the latest platform policy, and once again launched a new round of the whole category of large investment, the year is expected to reach 5 million SKU, 5 billion annual total volume of the deal.

Bin Li believes that the opening of the new platform in the second half of the year will enrich Suning's existing category structure and product quantity. Suning easy to purchase has covered mother and child, beauty makeup, department stores, daily, books, local life and other categories.