January 19 News, one side is the internet retail industry giants, one side is home appliances manufacturing field overlord, two together, the goal is natural. A few days ago, suning official micro-blog released a message that Suning and the United States, in 2015 will advance the sales target of 20 billion yuan, of which the air conditioning business target billion. In addition, the two sides will also be smart home, star single, rural markets, finance and other areas to reach strategic cooperation.
It is understood that January 17, the United States, Chairman of the group and President Fang Hongbo to participate in the strategic meeting of Suning Beauty, said that the United States in 2015 the docking of Suning Corps team will be resident Nanjing Suning Headquarters, open the joint office model. Suning said that 2015 suning will be in the country's three or four market building 1500 suning easy to purchase service stations, the United States team showed a willingness to cooperate.
Su Ning and the United States joint action, let people can not help it and the end of last year to Su Ning led "6+1 exceptional action" against Gree "clear" action linked. Last December 26, gree electrical appliances launched the "clear" plan, Gree electrical Appliances Chairman and President Mingzhu said, "through the clearance of those rotten brand, shoddy, shoddy brand all eliminated." The same month 29th, Suning easy to buy on the official microblog posted a group of "exceptional action, the end of the year," the advertising cartoon and with advertising words, declared United States, Haier, Hisense, ox, Zhi Gao, changhong six air-conditioning brand against Gree.
Whether it is Gree "clear" action, or Su Ning's "exceptional" action, both sides of the goal is to seize the market price war. Industry analysts believe that the Su Ning and the United States, is before the continuation of Gree, home appliance market competition will be intensified.