Suning Appliance by two shareholders increased information impact, an instant pulled up, touch trading

Suning Tesco said that after the discount season will not follow up the east Beijing concessions.

Suning Midday Bulletin said, the company's two shareholders Suning appliance group based on the company's strong confidence in the development prospects, the plan in the next three months, the company's stock to overweight, overweight the total amount of not more than 1 billion yuan.

15th 9 o'clock in the morning, Suning, Jingdong and Gome price war, according to Youdao shopping assistant monitoring, as of 11 o'clock, the average price of the east Beijing 3496 yuan, compared to 10 o'clock down 53 yuan, suning commodity prices of 3298 yuan, compared to 10 o'clock down 22 yuan. Within 1 hours, Beijing-East price adjustment 19%, suning price adjustment 17%, the decline has been significantly less than 1 hours before.

As of 11 o'clock in the morning, Jingdong 27% of goods than suning cheaper than 10%. In terms of commodity prices, 50% for jingdong cheaper, compared to the first 1 hours increased 3%, 32% for suning cheaper, 18% for the same price for both sides.

On the morning of 15th, Suning shares fell all the way, as of midday closing, suning appliance fell 3.4%, closed to 5.68 yuan, half a year to deal 339 million yuan. And Jingdong Mall CEO Liu on Sina Weibo, said, "compared to the market capitalisation of retailer, suning away from the reasonable price of 1.27 yuan is still early."

On the same day, according to CCTV financial Channel News, Suning easy to buy executive Vice President Li Bin August 15 announced that Su Ning this discount season, even if the Beijing-East continued to play price war, Suning will not continue to follow up on promotional promotions.

Earlier 13th, Suning Appliance has just issued a notice that the company will issue no more than 8 billion yuan of corporate bonds, the funds will be used to increase the ability of suning capital, adjust capital structure.

And the Su Ning Tesco announced will no longer participate in price war is because the money problem is not known.

Guo Hai Securities chief mergers and acquisitions consultant missiles to dispatch said, Jingdong Mall did not go public, in the dark. And Gome Suning has been listed in Housetops. So Jingdong Mall has more capital means. Suning, in particular, is still higher than gome at present, at the same time in a shares, more sensitive to the price war, play when more fruitful.