Suning Appliance three quarter net profit growth steep drop 4.4%

Suning Appliance (002024, closing 10.75 yuan) fell 4.44% per cent, its biggest decline since January 21 this year, the fourth place in the Shanghai and Shenzhen cities, the performance or its three quarterly bulletin.　　The daily economic news reporter found that after deducting the biggest non-recurrent profit and loss, the company's net profit growth in the third quarter has been negative, and the most direct reason is the explosion of corporate costs. One-season net profit growth of Suning appliance October 29 released three quarterly display, its first three quarter to achieve revenue of 67.625 billion yuan, an increase of 24.54%, achieve net income of 3.422 billion yuan, the year-on-year growth of 21.03%, earnings per share of 0.4892 yuan.　　Data show that Suning appliances in the first to the third quarter of this year to achieve a net profit of 1.123 billion yuan, 1.352 billion yuan, 948 million yuan, year-on-year growth of 27.05%, 24.05%, 10.94%, the third quarter growth is weak. Even more alarming, since Suning increased its stake in Japan's Laox company in the three quarter, its shareholding rose from 34.28% to 51%,laox Co., which also became a holding subsidiary from its original consortium. In accordance with the provisions of enterprise accounting standards, for the merger of enterprises through multiple transactions step-by-step, in the consolidated financial statements, the company for the purchase date (August 31, 2011) prior to the 34.28% of Laox Corporation's equity, in accordance with the equity in the purchase date of the fair value of the measurement, The difference between the fair value and the book value is included in the current investment income, and the relative profit of this part of the stake is about 181 million yuan.　　After deducting all non-recurrent gains and losses, in the third quarter alone, Suning appliance net profit growth rate should be 9%.　　That may also be the logic of the market's voting by its feet yesterday. Third-quarter costs year-on-year increase of 50% for "steady" known as Suning appliance in the third quarter of the performance of the big fluctuations? The daily economic news reporter notes that the mastermind behind the company is a huge increase in costs. According to the disclosure, Suning appliance third quarter sales costs and management costs are 2.711 billion yuan and 530 million yuan respectively, and in the third quarter of last year, the two figures are only 1.802 billion yuan and 319 million yuan, the year-on-year surge of 50.44% and 66.14%, its sales, management,　　The cost-rate figures for finance have also reached a record high since 2008. "The increase in costs is beyond expectations," said a researcher at a brokerage in Guangzhou, the cost increases mainly from the increase in the number of new stores, rising prices by price factors, the company implemented a series of pay adjustment measures, labor costs increased; Headquarters office building put into use, With the corresponding staff and office expenses and other expenses increased.　　The person said that from the company's plan, the future will be more money, this year's performance may be the 20%~25% of Suning's expected level. and Suning Electric appliances dong Sun to "daily economic newWen said that with the maturity of personnel and stores, the rising trend of corporate cost rate will not continue, in the fourth quarter there will be a series of sales activities, sales performance will be improved. Responsible Editor: NF045