Suning business: "crowdsourcing" in the end can not be profitable?

In order to build more business resources, Suning Cloud Business launched a "Suning Crowdsourcing Platform" for innovative product companies. On July 8, Zhe Wang, vice president of Suning Cloud Business, said that on the basis of the underwriting projects that have been pushed ahead, the platform will gradually push the sales target of Suning to 25.0 billion in 2015 and the sales in 2017 will reach 45 billion yuan.

After the establishment of crowdsourcing, Suning cloud business and innovation between enterprises is not a simple vendor relationship, but based on the relationship between the industry chain. Suning Tesco is a sales platform, crowdsourcing is more inclined to purchase. "Crowdsourcing increases the channel for everyone to cash in, whether it's design or creativity, or it can reduce the cost of the entire industry chain," said Sun Weimin. "Purchasing was for contracts and is now for a single product."

This reporter learned that crowdsourcing to Suning O2O omnipresent channels as the core underwriting carrier for China's massive creative ideas, innovative design, integration requirements definition, industrial design, product development, big data / cloud services, content services, such as the entire industry chain of incubation Crowdsourced resources. Suning Crowdsourcing provides a platform for resource creation and sharing from the solutions of crowdsourcing services needed in various stages of transformation of creativity, works, products, commodities and supplies.

Crowdsourcing first force 3C, home appliances, Internet-based intelligent hardware products, the latter part of the product categories will be extended to maternal and child, department stores, home, cultural and entertainment derivatives.

On the 8th, Sun Weimin, vice president of Suning Cloud Business, said the ultimate goal of crowdsourcing for sales, and Apple contract, subcontract different, for example, Apple's order to Foxconn, Foxconn to pick up their orders are purchased on the billions Yuan, although Apple will pay high processing fees. "This is the past model built from top to bottom, crowdsourcing is to do from bottom to top, gathered everyone's creativity, design, Suning is to play the power of the channel."

For Suning is able to achieve profitability of the industry doubts, Suning said, "demand cases, reduce costs, (Suning) is the largest procurement costs." For cooperation with innovative companies may face the risk, Sun Weimin 21st Century Business Herald , Suning will take two measures to control the risk, the first is to accurately define the direction of demand; secondly, to reduce the cost of the industry chain, in addition, the product's market price will be more close to the people.

Prior to May 2014, Zhang Jindong, Chairman of Suning Cloud Business, stressed that Suning will "profoundly change the mode of supply chain cooperation and change the past domination model based on negotiation and gaming to a commodity cooperation model driven by user needs."