Suning cloud business to set up the project department invested 1 billion yuan

DoNews July 8 (Reporter to frost) In order to better promote the product innovation in the Internet era, Suning cloud business officially started building crowdsourcing platform. Wang Zhe, executive vice president of Suning cloud merchandise management headquarters, said the highest level will set up the project department, the first investment of 1 billion yuan to set up a platform for credit funds, and will give innovative products online and offline all channels of support.

Sun Weimin, vice chairman of cloud business group that in the era of Internet innovation is difficult to be a monopoly of a business, it is difficult to rely on the strength of an enterprise, it is necessary to break the rigidity of enterprise resources, industry resources to establish flexibility, to understand customers Of enterprises to tap demand, creative enterprises to design, and through information sharing, cross-cooperation, parallel delivery and other means to drive the operation of the entire innovation chain.

Wang Zhe said that during the more than 20 years of operation of Suning, he felt the four obstacles that hinder the development of "good ideas to best-selling products." Firstly, when creative ideas are taken by racking their brains, the result is stillborn. Secondly, in product design, Thirdly, when the goods are transformed, they can only succeed or defeat because there is no brand. Fourth, even if they pass through to the final stage, they may have to give up because of the lack of rapid promotion channels.

In order to solve these problems, Suning set up the highest level of nearly a hundred project department, with sales and service channels to ensure that innovative products on the incubation platform can be started in the market, can really benefit.

Wang Zhe explained that the first, to use Suning's channels and logistics, after-sale network, rapid distribution, not to copycat products imitation opportunities; second, to open the media, promotion of resources and sales data, to crowdsourcing platform for business use ; Third, to open small loans to enterprises, credit funds to give support; the fourth to establish a flexible operational processes, and build a platform for user communication.

Wang Zhe said that in 2015, "Suning crowdsourcing," the target is 25 billion yuan in 2017 sales will reach 45 billion yuan. These goals will be the first to focus 3C, home appliances and Internet intelligent hardware products, the latter part of the product will be extended to maternal and child products, department stores and other products to go.

It is understood that the Suning cloud business crowdsourcing model has been part of the cooperation products have been reflected, such as custom models Mito phones, air purifiers, three anti-Bluetooth speakers and other digital products. Before Suning, Lynx, Jingdong and other platforms also began to set foot in crowdsourcing, crowdfunding mode, mainly for intelligent hardware, household appliances, cultural products and other fields. (Finish)