Suning early dive, the morning fell more than 8%

The company's share price has entered a downward channel since April and has fallen by nearly 30% per cent, as shown in the picture (please click to view the "Securities Times" news channel exclusive column "Financial ct room" in the wonderful financial pictures, Web site http://kuaixun.stcn.com/ct/content/ 2012-08/14/content_6589974.htm).

Just after the implementation of the fixed increase of 4.7 billion yuan Suning appliances again to throw the financing program, this one is even bigger and is not to be issued for more than $8 billion, as shown in the picture (please click to view the "Securities Times" news Channel exclusive section "Financial ct room" in the wonderful financial pictures, Web site http:// kuaixun.stcn.com/ct/content/2012-08/14/content_6589974.htm).

It is widely believed that the electricity trader's hot price war makes the electric business life difficult. From April onwards, Jing-dong, suning, such as easy to buy 7 electric business companies, a total of 5.8 billion yuan in the summer home appliances price war. Suning's latest report showed that the medium-term net profit dropped nearly 30%, as shown in the picture (please click to view the "Securities Times" news Channel exclusive section "Financial ct room" in the wonderful financial pictures, Web site http://kuaixun.stcn.com/ct/content/2012-08/ 14/content_6589974.htm). In addition, Gome's interim results also appeared in the first 8 years of loss.

It is worth mentioning that, at the same time, Suning's share price tumbled, Jingdong Mall chairman and chief Executive officer Liu August 14 in its micro-blog said, Jing Dong everyone electricity three years 0 gross margin, to ensure that all of us electricity than gome, suning cheap at least 10%. In addition, Jing-dong provides you with electricity distribution in the country 20 cities to achieve 211 time limit Tatsu services, and in the country to recruit 5,000 U.S. and Soviet price intelligence, to ensure that any customer to Gome, suning buy large appliances cheaper than 10%.