Suning easy to buy 60 million to join the red envelope war

Absrtact: Around the mobile payment entrance of the scramble to upgrade, Suning easy to buy 11th also began to join the red envelope war. However, with the payment of Bao red Envelopes and micro-letter red envelopes to choose Aerial Match, Suning easy to buy red envelopes in the ground to open up a second battlefield. Reporter 11th Afternoon from

Around the mobile payment entrance of the scramble to upgrade, Suning easy to purchase 11th also began to join the Spring Festival Red Envelopes War. However, with the payment of Bao red Envelopes and micro-letter red envelopes to choose "Air" against different, suning easy to buy red envelopes in the "ground" to open up "second battlefield."

Reporter 11th afternoon from the Suning headquarters learned that Suning and Beijing, Shanghai, Guangzhou, Nanjing, Wuhan, Shenzhen and other 12 cities reported jointly "red envelopes", attract consumers under the scanning two-dimensional code "take profit is", put more than 60 million yuan.

Among them, Suning and Nanjing "Jinling Evening News" cooperation "red envelopes" starting from 11th, the red envelope size of 5 million yuan; the red envelopes from Beijing have been distributed on 12th. Suning insiders told the reporter, Suning in the 12 cities in the media linkage, each media "red envelope" of the scale of 5 million yuan, but also have individual reached 10 million yuan.

"Last year, the micro-letter red envelopes, is ' attack Pearl Harbor '; this year, pay Bao red envelopes and micro-letter red envelopes, can be regarded as the ' Battle of Midway Is. '; suning easy to buy into the red envelope war, is to open up the second battlefield, we unite plane media to launch ' land and Said Suning insiders.

"In order to activate the user's activity, we are trying to stimulate the user's purchasing power." The Suning insider said, Suning easy to buy this issue of red envelopes package, including 5 yuan cash red envelopes and 10 yuan, 20 yuan, 50 yuan and 100 yuan four supermarket shopping red envelopes, cash red envelopes mobile phone use, no use restrictions, supermarkets shopping red envelopes are full minus. "Users just scan, you can pick, first come first served, until the end." ”

In the final analysis, the so-called "red envelopes" is nothing more than a new promotional. The above suning insiders do not deny this claim. He said that if older consumers do not understand mobile phone scans, Suning stores also have dedicated staff to help. It seems that suning easy to buy is not to understand the Internet, to the physical shop-oriented consumers, but also pull into its mobile payment of the ecological circle.