Suning easy to buy 818 new opportunities to predict freshmen

Early in the early August, suning Tesco launched the "8,185 anniversary of the Daqing" activities, and the first shot is 30 million rolls of paper products buy one to send a, powdered milk and diaper big snapped up, these categories are and http://www.aliyun.com/zixun/aggregation/ 11061.html "> Female users, it can be said that this is suning for women to build." In such a "big festival", did not take good home appliances 3C to fight, but in their relatively unfamiliar category manufacturing selling point, suning intended for what? According to Suning, the practice is to attract more female users. In fact, the actual intention is obvious, after the red children joined Suning easy to buy the camp, maternal and Infant category for suning mining market space is larger, suning easy to buy consumers are still rational consumption of men in the majority, and the second half, Suning also launched a "comprehensive competition, active attack" market competition strategy, want to be in the female market a bowl of soup, The need to enhance the stickiness and dynamism of the female user community has become imperative.

In my opinion, Su Ning's first gun is a certain risk, on the one hand, and the cat, the only product will, Poly-Mei gifted products such as female consumer-led mature electric platform to announce the formation of competitive situation, want to play a relatively inferior category difficulty is relatively large, the effect of marketing if not poor will affect their own brand On the other hand, suning fidelity High users are mostly by virtue of household appliances, 3C category accumulation, for the daqing style will inevitably create confusion, how to prevent the large loss of old customers is very important.

Suning easy to purchase from the early release of promotional data, focusing on the category of women offensive or received a certain effect, the stock of 30 million rolls of paper and 3000 packs of sanitary napkins are sold out in advance, and the corresponding is suning easy to purchase the cumulative harvest of more than 5 million female users, Mobile app client downloads have climbed to the top of the electricity quotient. Suning 818 First step adventure can be said or bet right.

But Suning easy to buy 818 warm up the main similar hair red envelopes, low prices snapped up promotions these so-called "alternative", in fact, some outdated play, it is estimated that Su ning oneself also feel, therefore, In the real arrival of the 8.18 Daqing and the new launch of two more fresh marketing products, from the scale and form, indeed compared to the past has made great progress, but also let me a little look forward to the effect will be.

The first is a flash, Suning took out 50 cars, Apple mobile phone, Ipad, powdered milk and other tens of thousands of items, and from 0 yuan, if no new bid in 10 seconds to deal. From participating in the auction of goods and prices, I can still feel the sincerity of suning, and activities on the new line, in the number of participants have not been overflowing, thousands of yuan can buy a car, hundreds of buy an Apple phone is also a big probability event, the attention of Su Ning so long, is the first time I have a look to participate in the impulse. Compared to the outdated play, such activities on the price-sensitive users and housewives are obviously more attractive, attracting huge traffic at the same time also meet the needs of female users, but also a relatively successful marketing of Suning. However, this real-time million-person bid for the system requirements are very high, I do not know suning easy to buy it backstage can withstand the test, otherwise, good things backfire on the trouble.

Another product is the great Poly Hui, its three features "product selection, the amount of foot, the lowest price of the whole net" is the gunpowder full pointed to the cat's poly cost-effective, its want to divert the "double 11" intention is also very obvious, although the outside world is regarded as a good copy of the good, but this is less than the strength of suning is not a safe path. Large-Hui for the platform of the merchant, is a good drainage to go the volume of products, and Su Ning finally decided to change the mode of supply chain, only through the flow import charge a part of the Commission, as well as the merchant's Choice suning delivery service charge warehousing courier fees, from the previous vendor pricing game state into a win, by improving services to obtain benefits, Seems to be on the road of transformation to find some feeling, let me originally to suning electric business lost confidence back a little.

Traditional enterprises in the transformation of Suning, from the beginning to do the electric business to now, has been in the radical attack but the strategic unclear state, in my personal opinion, Su Ning can look, even if the temporary do not know which direction to go, waiting for competitors to make mistakes, they once made mistakes suning will rise. In addition, O2O is actually always I think Suning can overtake the part of the curve, in the static and other opponents make mistakes at the same time, the use of powerful offline store resources, through the shopping malls this can and the electric business confrontation of the new industry to build O2O, after all, this is Su Ning has been good at, after trying so many mistakes, Suning easy to buy if you can locate their own differentiation advantages, perhaps suning will have new opportunities!