Suning easy to buy put words price war electric quotient competition pattern drastic change or unveiling

Source: Internet
Author: User
Keywords Suning easy to buy price war electricity quotient realization revealed
Dormant for a winter of the electricity market will be again waves. Suning easy to buy yesterday to the media said, Suning easy to buy this year's target is 30 billion yuan, and 2011 suning easy to buy sales of 5.9 billion yuan. Suning Tesco to the media, "suning Tesco headquarters will be laid foundation, with its procurement scale, cost-intensive, financial backing three trump card or can form 20% of the price war space." "Insiders believe that this is no doubt that suning easy to buy to the opponent issued a" challenge book, Taobao and Jingdong Mall is facing the positive challenges, "the Suning easy to buy the price war, can be seen as the precursor of the big shuffle industry. "Senior industry economic Observer Liang analysis.

low price to occupy the market share

in Suning easy to buy price war at the same time, the electric business industry price potential rules are also exposed.

2010, especially since the second half of 2011, the entire electric business industry reshuffle, before the "burning money" of the electric dealers, had to start to shrink the cost of capital for the winter, the price of products has become a large number of electric business enterprises tacit "unspoken rules."

Li Bin, Executive vice president of

Suning, analyzes the daily economic news, "consumer shopping habits are prone to change, but there is no denying that prices remain their top concern". Some surveys show that consumers are more sensitive to price than delivery time, page access speed and other user experience factors, with low price accumulation of user groups and no absolute loyalty can speak.

Li Bin told reporters, Suning easy to buy the price war is based on their own operational strength and ability to judge, Suning easy to buy the "global procurement scale", "cost-intensive" and "cash reserve" three aces or to win nearly 20% of the price reduction space.

according to Analysys International data show that, from the fourth quarter of last year's market revenue share, Day Cat Mall (Tmall) accounted for 39.9%, Jingdong Mall accounted for 14.7%, and Suning easy to buy a ratio of 2.4%. 2011 year round, the Chinese consumer online retail market share data show that the cat accounted for 35.7%, Jingdong Mall accounted for 13%, Suning easy to buy accounted for 2.4%. Despite the gap with the industry's top two, but Suning easy to buy the recent consecutive "hit ads", just to explain the purchase of Su Ning is willing to borrow a price war intention.

According to

, Suning buyers revealed that suning Tesco will be April 18-20th three days to the full network price war, "in addition to the above 20% price war space, airfare hotel reservations and wine channels are on the line, and Tesco headquarters will be the cornerstone, which will ensure that easy to buy in the shortest possible time to seize market share. ”

with it is the Su Ning Yi buys "turns five times times" the sales target. According to the relevant head of Suning revealed that Tesco last year achieved a 5.9 billion sales scale, quickly ranked in the forefront of China's consumer industry, "this year, Suning has made clear the sprint 30 billion of the sales target," to achieve this high-speed growth target, the use of price warfare means to cut existing market cakes, the closure of the new network to buy users, Become the inevitable choice of suning.

and Gome (Weibo) war on line

Clearly, the 2012 hope that through the price war quickly seize the market does not stop suning easy to buy a home.

not long ago, Gome announced Gome Online Mall in Dangdang, but also revealed its low price strategy.

Dangdang Joint President Guoqing (Micro-blog) Weibo said, Gome Online mall on the Dangdang, there is no large-scale sales than its main opponents price cheaper than 600 yuan. Guoqing said Sanyo (washing machine) xqg65-f1029w washing machine, when the price of 1959 yuan (capacity is 6.5 kg), cheaper than a website 639 yuan.

at the same time, Gome Online mall also revealed that when the Gome (micro-bo) city sold goods and Gome online store prices, will introduce third-party price monitoring agencies, closely monitor the price of the entire network, to ensure Gome online mall and when the United States when Gome Electric City to implement the lowest price.

This strategy and suning Tesco coincide.

According to Li Bin, suning easy to buy under the line of total nearly 200 billion of the procurement scale, so that its 3C home appliances in the field than the current major manufacturers have 8~10% procurement price advantage, which with many electric enterprises have to rely on multiple agents supply, and even to the store snapped "special machine" To maintain a low price image on the line is a very different situation.

with the traditional power of the capital of the cold winter, with the line under the huge size of suning easy to buy and Gome Online Mall, its financial strength is playing a price war support.

according to 2011 reported that Suning total operating income of 93.889 billion yuan a year, growth 24.35%, operating profit of 6.444 billion yuan, increased by 18.63% in the same period last year, to achieve the ownership of the parent company's shareholders of the net profit of 4.821 billion yuan, an increase of 20.16%. Suning easy to achieve sales revenue of about 5.9 billion yuan (including tax), ranked among the top three domestic industry.

Suning was profitable in 2011, this is rare in the electric business industry, at the same time, Suning easy to buy is also the industry's top ten few have not absorbed the external investment, compared to other electric dealers frequently a billion of billions of of the loss, Suning is undoubtedly more owned and Gome from the line to hit the bottom of the line.

senior Industry Economic Observer Liang Analysis, China's largest chain of retail enterprises suning strong into the field of consumer, relying on its huge size of mining sales, advanced information systems, strong supply chain integration capabilities, all over the country's stores and warehousing, logistics, backup and other advantages, It is likely to subvert the competitive landscape of the market in the next three years. Suning easy to buy the price war, can be seen as the precursor of the big shuffle industry.

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