Suning easy to buy six months strategy launch and three-year marketing strategy media conference held in Beijing

More than hundreds of media outlets from more than 40 cities across the country have witnessed the event in a video-link fashion. It is understood that the second half of suning purchase plan through the category expansion, the continued price Advantage and service upgrade way to maintain more than 70% of the quarterly growth, to ensure the 20 billion annual target.

In addition, Suning will also start the Beijing strategy, the first Test line under the line of Synergy mode, 3C category with the price of promotions, service network and a high degree of cooperation and special preferential policies, such as a series of initiatives will make suning in the physical stores and e-commerce two channels on the market to launch a strong impact, Su The press conference itself is a sign, is suning easy to buy this year to start the market campaign for the first time since the main battlefield in Beijing, the above measures will be effective to ensure that Su Ning in Beijing, the strategic market to achieve the overall line under the total scale first, and Beijing Suning Tesco from now to the end of 2013 Become the first in the Beijing electric market share. In the future, the regional strategy will also be in Shanghai, Guangzhou, Shenzhen and other first-line market implementation, the increasingly sophisticated lines of online collaboration mode will be full of vigor and vitality.

Category big expansion in the second half

Maintain price advantage continuously

According to Analysys International 2012 second quarter of the core data, Suning easy to buy 75% quarterly growth, far ahead of the electric business and other peers, the industry has become the fastest growing lightning, let the industry marvel.

Li Bin, Executive vice president of Suning Tesco, said the first half of the quarter suning easy to purchase mainly organize adjustment work, not exerting force, but the beginning of the two quarter with only the use of the simplest price warfare means, has achieved 3 times times the growth rate of the industry, the second half with the team's running-in mature, the category of continuous enrichment, marketing ability to improve precision Service improvement measures continue to be in place, will make suning easy to purchase the stamina more and more prominent, as long as the second half of the year to maintain more than 70% of the chain growth, suning easy to complete the annual 20 billion target is not a problem. Relying on the advantages of large-scale procurement and cost-intensive advantage, suning easy to buy at the beginning of some of the peers formed a price advantage, the second half of this price advantage will continue to form a normal. Suning easy to buy the first half of the E18 strategy for the second half of the continuous promotion done a very good bedding, obtained a high degree of user recognition, E18 combined with the second half of the network to buy consumer hot spots, can be said that Su Ning easy to buy in the second half of the week will be presented weekly discount,

The category strategy is the second half of Suning easy to buy the first card. According to Li Bin, the first half of this year, Suning easy to buy tourism channels, wine channels, mother and child channels, lottery channels are on line, plus last year has been on line department stores, books, virtual products, such as channel, Suning easy to purchase the whole category layout has been preliminarily completed. The second half of Suning will be more refined and more professional direction of development, by increasing the open platform of investment and strengthen the supply chain research, to strengthen the construction of the category of non-electrical equipment management team, the establishment of various refinement of the purpose of precision marketing promotion capabilities, and gradually establish a comprehensive category of scale advantages.

It is understood that the beginning of August, Suning easy to buy financial products channel insurance business has been online, the future, Suning will also be easy to buy in medicine products, food and other aspects of the force. Li bin expects that by the end of this year, Suning will reach 1.5 million of the total number of SKUs, to create a comprehensive network shopping platform for the goal of striding forward.

Suning Purchase Service upgrades

Start three service guarantee projects

Li bin introduced, August 15, Suning will start the three major service security projects, from delivery punctuality, refund timeliness and return exchange efficiency of three commitments to ensure the immediate interests of consumers, to consumers the most authentic, assured shopping experience, " Suning easy to purchase will be first from the distribution of timeliness and distribution accuracy rate to give users the most direct experience.

The highest 10% of the delay in delivery and payment to become the highlight of the service guarantee project. As long as consumers in suning shopping, to order system confirmation time as the benchmark, such as the non-irresistible factors or user subjective factors caused delivery delay, exceeding the agreed time of 3 days according to the purchase amount of 5% of the goods to be compensated. 7 days after the overdue payment of 5%, the highest compensation for 10%, more than seven days even if the consumer returns, still enjoy 10% of the delay in delivery payments. Refunds, return delays have been criticized by the industry, Su Ning Yi also pointed out that the compensation standard for the consumer return application process confirmation time as the benchmark, in the national financial institutions for the refund time, such as the amount of payment does not refund the account, each more than one day, according to the country's current deposit rate of 10 times times the standard compensation for late fees , and as long as consumers buy goods in line with the state regulation return conditions, completion of commodity testing and identification, the urban area suning easy to purchase commitment within 24 hours door-to-door pick-up. If the non-irresistible factors or customer subjective factors did not return within three days of processing, the one-time given the amount of goods purchased 5% to be paid.

At the same time, Suning will also be in the internal management links will also start the service of the first question responsibility and time-limited solution system, for consumers through the telephone, online customer service, micro-blog, mail, designated forums and other channels of service demands, Suning easy to purchase will be arranged within three hours of processing completed, all the consumer satisfaction as the criterion, To minimize the time cost of consumers, rapid response, standing in the consumer position to solve quickly.

In order to guarantee the successful completion of the service strategy, Suning will further add 1000 customer service agents, strengthen 1000 city distribution points and 5,000 courier team Construction, Li bin I will also be the first person in the Suning Procurement Service system, to ensure the smooth implementation of the service promotion plan.

It is reported that Suning will be in 2014 to complete the construction of 12 automated warehouses, by then, small pieces of distribution will be shortened to 12 hours, suning easy to buy will cover more than 95% of the county and more than 80% of the township areas. Depending on the country's store system and service network, the nationwide service response will be shortened within 2 hours. This is also suning easy to buy three service security system in the backbone.

1 billion Let

Three anniversary of the first wave of celebration

In response to the upcoming three anniversary, Li Bin said, will hold a grand feedback activities, which, "1 billion red envelopes every day" large general benefits activities will run through the entire store. Point open suning easy to buy the official website can be seen, from August 1 to August 14, August 21 to August 31 two time period, registered members through the large turntable draw, you can receive gold coupons, silver coupons, bronze coupons, the odds of winning 100%. It is also a large-scale implementation of the "Universal General benefits" project activity since Suning's online purchase. According to the current statistics show that the activity on line 7 days, the daily average number of new registered members up to 500,000 people, order growth of 100%.

Li bin said that, in addition to the large-scale distribution of free red envelopes, Suning also organized 1 billion of special supply, every day to open a "birthday blasting money every day," the purchase of a special session, Haier, Samsung, Sony, Glen and other hundreds of brands participate in the whole, the average price drop of 30%.

in August 15 ~ 20th of the peak period of the store, Suning will also start the purchase of super 0 yuan shopping activities. 0 Yuan purchase is suning easy to buy online three years of previous marketing activities in the strongest, the highest degree of recognition, the number of participants in the brand promotional activities. The three anniversary of the Super 0 Yuan purchase activities of the long (six days), the participation of the wide range of goods (10,000), are suning easy to buy the most. During the activity period, as long as the netizen through the mobile phone certification for Suning easy to buy site members, can participate in activities, buy how many to return to the general coupons. According to Hounron, from August 17 onwards, Beijing Suning will be in the physical store launched the "four major subsidies for the entire competitive breakdown of the whole city," the theme of the activities, including the state energy-saving subsidies, suning replacement subsidy, factory brand subsidy, guarantee housing subsidy, including the four subsidies, the maximum subsidy can reach 40%; Suning easy to buy a large number of special offers will also be with Beijing Suning 88 entities store share, for consumers to take more concessions. In addition, Su Ning also promised, if consumers in suning easy to find the same product price higher than the top three of other peers, Suning easy to buy and Beijing Suning store will make adjustments at the same time.