Suning easy to buy start the strongest promotion

for http://www.aliyun.com/zixun/aggregation/7496.html "style=" line-height:1.6; > Jingdong Mall CEO Liu "Everyone electricity to maintain 0 gross margin, the price is lower than Gome, suning more than 10%" remarks, Suning easy to buy executive Vice President Li Bin in the afternoon to make a positive response, said Suning easy to buy, including home appliances, such as all product prices must be lower than Jingdong, And will start starting tomorrow (August 15) the strongest promotion.

This morning, Liu in micro-blog announced to Gome, Su Ning's latest decision, announced that all of us will be in the next three years to maintain 0 gross margin, and promised to start today's Jingdong Mall "all of us to the electricity guarantee than Gome, suning chain cheaper than at least 10%."

Jing-dong's specific timely method is: The day began in the country to recruit 5,000 U.S. and Soviet price intelligence agents, 2 per shop stationed. Customers to Gome, suning buy large household appliances, through the Jingdong client parity, to ensure that 10% cheaper.

The comments triggered hot debate in the industry, as one of the competitors targeted, Suning easy to buy the first response. Suning Easy to buy executive Vice President Li bin in micro-blog announced, Suning easy to buy including home appliances, all product prices must be lower than Jingdong, any net friend found that the price of suning is higher than the east, the former will immediately adjust prices, and to buy feedback twice times the difference pay.

He also announced that since tomorrow 9:00, Suning will start to buy "the most powerful promotion in history, I will be able to help Liu in advance, over the completion of the reduction of efficiency objectives." ”

As for the price war, bin Li believes that price competition is the eternal theme of market competition, and the sustainable price advantage depends on the purchase scale, supply chain efficiency, operation cost and capital strength. "It is based on the above comprehensive advantages, suning easy to buy and maintain a reasonable profit, still can ensure absolute price advantage, this is the real embodiment of business law." Only those who do not have the confidence of the enterprise will be in the mouth hype low price, make a profit at the first consider whether they can survive. ”

Li bin said a few days ago, Suning will continue to burn money to play sales promotion war, the second half will also take a series of action, based on Low-cost advantage, and continue to maintain more than 70% of the quarterly growth, to ensure the completion of the year's 20 billion-yuan guaranteed sales target. As a support, Suning yesterday announced the issuance of 8 billion yuan corporate bonds for the optimization of suning procurement model, research and development platform and logistics operating system.