Suning easy to Buy to build 818, want to make one of three indosasa of electric quotient

Last week, suning 1.8 billion red envelopes, paper products "Buy 2 pay 1", aunt Towel "100 minus 50 back 50" and other activities such as brush blasting Friends Circle, formally opened Suning 818 to promote the curtain. Suningyun, vice president of the South Shanyu, said the 818 promotion will be the suning supply chain, logistics and internal organizational structure of the implementation of the results of the central test.

As suning "Hundred Days Battle" of the first service, 818 by the industry is considered to be suning transformation from the curve into the straight sign of the event. In accordance with Su Ning's planning, to make 818 to become with the cat double 11, Jing Dong 618 abreast of the three Indosasa, take this suning easy to buy will continue to consolidate and strengthen the industry status of the first line of electrical goods.

Suning revealed that the choice of paper products as a big promotion of the first "heavyweight commodity" is a manifestation of Su Ning in the category development. Followed by the "paper Buy 2 pay 1", will be "30 million packs of sanitary napkins Special purchase" activities. "In addition to the traditional household appliances 3C category, mother and child, sports, daily necessities will become the focus of suning development category." "It is reported that Suning easy to buy 818 will use the way in the key category of the pressure on competitors."

and category on the corresponding to the break, suning "Hundred Days" in addition to the group level of the overall advance, but also highlighted the various branches of the regional breakthrough. Shanyu said: "Suning's advantage is to have 58 branches, which means that suning is not only 1 suning easy to buy, but 58 suning easy to buy all in development. ”

The upcoming 818, South China Suning will also be synchronized joint local quality merchants start "hundred shop celebration" activities, mainly covering local characteristics of food, department stores, clothing and other categories. And in the traditional home appliances and 3C category, but also for the southern Chinese consumers prepared hundreds of 818 explosion products.

The competition of the electric business industry, the price war is only the manifestation, the real contest actually in the supply chain, the logistics and so on backstage strength.

As Suning easy to buy 818 promotion of the opening, "30 million paper buy 2 send 1" activities in the line within 1 hours have sold 1.6 million paper products, refresh the previous suning easy to purchase a single product sales records. The reporter from Guangzhou suning learned that suning Guangzhou Small center storage day shipments peak to 180,000 single, Guangzhou area with the city operating volume than usual growth of more than 10 times times. And the rate of return has always remained above 99%.

According to revealed, in addition to the core city launched "One day three send" outside, Next, Suning will also launch a store hour Tatsu, the community from the Ark and other services, continue to improve and improve suning logistics in the last kilometer capacity.