Suning Expands product line

Suning Appliance (002024.　　SZ) October 23 announced that the total amount of funds to reach 5.5 billion yuan directed additional programs obtained by the SFC issued the Commission unconditional approval, and these funds will be used for entity chain development, logistics platform construction, information platform upgrades and supplementary liquidity.　　Recently, Suning Tesco will sell products to the field of the book, October 24 began the global sale of "jobs biography" became its first book products, and online, suning acquisition of Japan Laox began to Nanjing as a starting point to expand. Weimin, deputy chairman of Suning Appliance, said, "for Suning appliances, will be laox and some of the Super flagship store began to extend the product range, in addition to clothing and fresh food, other areas are gradually entering, and for Suning easy to buy, into the clothing, daily necessities and books is just the beginning, Future SKU (number of items) will be further increased to more than 2 million.　　"In logistics, Suning appliance in the next 5 years will invest 15 billion yuan in more than 60 cities for logistics system construction." "For Suning easy to purchase, the urgent matter is to make it a consumer gathered hot station, that is, daily average visit to 3.005 billion."　　Weimin said, and this is suning easy to buy to kill into unfamiliar books, clothing and other sales reasons. For the 3C product sales-oriented suning easy to buy, the past, regardless of the entity shop or online sales of the highest number of SKUs only tens of thousands of, and in the past more than a year, although there is an instant peak of visits to 5 million, but these are due to the promotion of suning easy to purchase caused by For example, the first half of this year's registration of easy to buy Mercedes Benz Smart activities.　　Such high density promotions and advertising are unsustainable, so Tesco begins to extend the product range. Weimin said, "This time we have a one-time online book SKU number of more than 600,000, which is second only in the field of book business, and the initial commodity prices are very competitive."　　"This product scope expands, Suning buys the book, the clothing Shoes and hats and so on product's visit quantity and the conversion rate is obviously higher than the 3C digital product, its future goal is the SKU quantity exceeds 200,000, such suning easy purchase can reach the daily average more than 5 million of the visit quantity." Weimin pointed out that in the Suning Super flagship store, as well as the laox part of the domestic stores, also in the extension of the commodity category. "Suning original store mode needs to change, especially 20,000 square meters above the super flagship store will first extend home textiles, tobacco and alcohol tea and other consumer goods, of course, other stores are still to 3 C digital products."　　"In Suning appliance this directional additional raise funds, more will invest in the Logistics Base, information platform construction." Weimin said, "books, clothing and other goods delivered to the door and home appliances is completely different, in fact, to take bicycles, electric vehicles for the main transport of small pieces of logistics, Suning began this year to recruit a large number of social personnel to form a new small logistics and distribution team." "Suning in GuangzhouNearly hundred entity stores will become suning easy to purchase distribution station. Responsible Editor: NF045