Suning Focus on 3C business, no longer proprietary book business

Absrtact: As once the category of war, the book business seems to have been less favored, once a high-profile self-employed into the book business site has now been cut: 1th stores and Dangdang to cooperate in selling books, Suning is focusing on 3C business, no longer proprietary map

As once the category of war, book business seems to have been less favored, once a high-profile self-employed into the book business site has now been cut: 1th shop and Dangdang to cooperate in selling books, Suning is focusing on 3C business, no longer proprietary book business.

According to relay publishing house children's book director Wang Junshe Revealed: "In this year's Beijing Book Fair, Su Ning said after the Spring festival will not book, we have not received a new Su ning orders." He said that Su Ning's main job is to clean up the inventory, the future no longer independent sales books.

This has been confirmed by Su Ning, the relevant people to Sina Technology, Su Ning this year's requirements are focused, refocus 3C and other advantages of more obvious categories. "The book is not not sold, but later by the Third-party platform sales, the category of books are increasing." ”

Before the high profile into the book proprietary business shop 1th, but also finally abandoned this strategy, a few months ago, and Dangdang to reach strategic cooperation, the two most important category of each other, 1th store will book business to when the operation.

In Beijing and the east, according to Wang Junshe, has a book-owned platform in the east side of the book to do the Big promotion, but also in shortening the payment cycle with the publishing house.

But Jingdong denies it, saying it has never been reduced. According to the varieties, the amount of the order is different, key books, best-selling book, the general book may be reported less. "At present, Jingdong is doing promotional activities for World Book Day."

Before Su Ning and Jing Dong both had high profile into the book proprietary business, and at a loss of marketing, and this is also seen as a means of attracting traffic: books for the site is only promotional items, with the purchase of books of people, other real money of the electrical appliances, commodity sales with the rise. However, the continued debt and focus, so that the electric business site are cutting the book business efforts.

Some analysts point out that at present in the book market when and Amazon still has the advantage, for when the book is its core category, but because of lower profits, when the business to expand to clothing department, access to capital recognition. Amazon, through the Kindle, is aggressively promoting e-books, which means that the price of electricity books is nearing the end of the market, and the electricity dealers ' websites have started to take the whole category of differentiated routes.