Suning Gome has expressed the need for different forms to achieve online products under the same price

The Battle of the electric dealer price war has spread from line to line. In addition, more electric dealers to follow up the price war, Dangdang CEO guoqing said "online dealers will be willing to play the role of the offline entity retail shoeshine." ”。 Facing many questions, Jingdong said that the is currently doing its best to replenish the goods.

Multiple attitudes

Gome: Receiving Price reports

Beijing Gome General manager Liu Yonggang told Beijing News reporter, will use "online parity, shop under single". All products will participate in the war with Jingdong, the whole country, the line will be implemented under the same price. In addition, Liu Yonggang said: This time the east of Beijing destroyed the entire upstream and downstream supply chain, we are justify, suppliers do not complain about the reasons.

Gome also said that the acceptance of price reports, once the report store prices above Jingdong mall is true, will reward consumers 1000 yuan.

Su Ning: The war burns to the line, "This is a good thing." ”

Prior to this, Suning appliances (002024, shares bar) on the computer communication products implemented online with the same price, the traditional home appliances did not include the line below the same price range.

Suning Appliance announced yesterday, in addition to computer and communications products, the Beijing region's traditional home appliances best-selling brand models will also be implemented online with the same price.

"The flames have been burning from the line to the bottom of the line. "This is a good thing," said the head of the Suning Beijing marketing department. ”

As to whether the price war has an impact on suppliers, Suning electric Beijing marketing Department, said the relevant person, pricing power is still in the hands of suppliers. Suning to line up the same price move is not temporary, one months ago with the supplier ditch passed, the two sides share the return point of promotion.

According to the data provided by Suning appliances, as of 15th 18:00, Suning easy to purchase the number of visitors to the site increased by nearly 10 times times the same period last year, page browsing volume increased 12 times times, while the overall sales volume grew 10 times times year-on-year.

However, the 10 times-fold increase in sales has failed to prevent Suning's share price fall.

In the yesterday's big shareholder overweight, Suning shares strong turn red. Yesterday began to fall, by 4.48%, to $6.18.

In contrast, Gome's shares rose 2.985% per cent to HK $0.69.