Suning, Gome more price war extended to offline

Home Appliance Channel Collective crusade against Jingdong

Whether Su Ning, gome or Xun, are beginning to Beijing East "no more polite". Originally each other is a competitor, but in the common enemy in front of the Beijing-East, the home appliance channels have invariably opened the war against attack.

Yangcheng Evening News from Su Ning learned yesterday, Suning Electric line more than 1700 stores will be launched on August 17 9 o'clock the National Grand benefit war large-scale promotional activities, will be the price of electricity and war in the field of the full introduction of the line, only in Guangzhou region under the jurisdiction of Guangzhou, Foshan, Zhaoqing, Shaoguan, Qingyuan five concessions resources more than 80 million yuan, The highest decline reached 50% per cent, with the lowest commitment price.

Gome has done more ruthless, claiming the "revenge must be reported" high cluster said: "Since the door came home, we must fight." According to its reporter, the Yangcheng Evening News, Gome in South China to open the seven provinces "broken net action" to "Cannon Jing Dong". Gome stores will also be held by a shop assistant Jingdong Mall price list, Gome Information Center will be updated hourly price data, to ensure real-time follow-up prices, to do online under the line are cheaper than Jingdong.

Xun, who claims to be Xun in southern China this year, has moved ahead of the big promotions that were scheduled to start in September. Unlike Suning, gome in everyone on the electricity and the Beijing-east PK, Xun network directly challenged Jingdong main 3C business.

Home appliance industry's own short board to fulfill Liu

Yangcheng Evening News reporter noticed that in suning, Gome lambaste Liu Shameless, in the home appliance supplier or TRUE or FALSE to express the dissatisfaction of the electric quotient, but neglected is the home appliance industry's own short board to fulfill the Liu.

It is well known that, in the past few years, under the stimulus of three major policies, appliance enterprises have lost rational and crazy expansion, creating a "demand unlimited" consumption illusion. After the collapse of the illusion, the home appliance Enterprise's storehouse still accumulates the innumerable stock. Prices have become the most important means of cleaning up inventories in a situation where demand is too low to be saved. It can be said that the suppliers to help the Beijing-East launched a price war.

On the other hand, Suning, gome despite the efforts in E-commerce, but online mode and offline identical. Liu can also simply follow suit, will be suning, Gome model copied to the line. The fact is that, wearing the electric dealer's coat of Jing-dong This battle, stripped off all the camouflage, and Su Ning, Gome is no different. Gome Suning and Jingdong in the online price war, equivalent to reproduce 10 years ago Suning, Gome online price war. It can also be said that the United States Su Ning has created a Liu.

"This round of price war, will only let consumers recognize the true nature of the electricity dealers, can not save the sluggish home appliances industry." "Home appliance industry observer Liu Haoqing sharply pointed out:" Liu seized the home appliance industry pigtail! Both the channel vendor and the supplier are self-inflicted. ”