Suning in Guangdong O2O layout with two legs to walk, accelerate the whole channel, the whole category coverage

Summary: Different from the day cat, Jing-dong single through with the offline traditional department stores and convenience stores, such as strategic cooperation, the regional line online business (O2O) of the integration of development, suning in Guangdong O2O layout with two legs to walk, by relying on their own offline store resources, plus taste different from the sky cat, BEIJING-east through a single and offline traditional department stores and convenience stores and other strategic cooperation, to carry out the regional line of business (O2O) integration development, suning in Guangdong O2O layout with "two legs" walk, by relying on their own offline store resources, coupled with the attempt to cooperate with local large department stores, two-pronged accelerated o 2O mode in Guangdong's entire channel , full category coverage.

July 1, Guangzhou suning official hand Tianhe City Department store, the two sides reached a preliminary strategic cooperation. To Tianhe City department stores all over Guangzhou 6 physical stores as experience field, Suning will accelerate the department store category downward extension. But Tianhe City Department store will take this further upward net, realizes the traditional retail mode transformation.

Suning provides bidirectional drainage

It is learned that Tianhe City department store in Suning Open platform on the online shops have been officially put into operation, consumers can be in the Tianhe City department stores in the offline experience, select the right product, sweep code to join the shopping cart, line up and down single payment, select distribution or store from the mention, At the same time enjoy the free shipping rates, experience o 2O shopping services.

and in the drainage, suning in addition to through the online easy to buy city area for Tianhe department store line shopping mall drainage, at the same time in their own stores also through the two-dimensional code booth, easy to purchase experience for the Tianhe City department store on the line for drainage, this two-way drainage, but also suning can provide partners with different from other electrical business support.

Suningyun, vice president of South Shanyu, said: "At present the cooperation between the two sides is still in the initial stage, the two sides are expected to further in-depth cooperation at the system level, through the membership system, to achieve membership card sharing, share member data, further mining consumer demand, improve user shopping experience." "

in Guangdong will join more local business Super Department stores

through the" bottom-up "of the Internet transformation, Suning has taken the lead in completing 3 C, traditional electrical category of O 2O Landing, with Suning open platform of the line, Suning whole category expansion strategy quickly highlighted, up to now, Open platform in Guangdong merchants reached more than 1000, online sk U growth of more than 100,000, mainly covers department stores, clothing, bags, mother and child, food and other categories.

In addition to using its own entity resources for offline category layout, Shanyu said: "This is the hand Tianhe City Department store, is suning to the region as a breakthrough focus, with the local large-scale traditional retailers to form strategic cooperation, a line under the enclosure, Layout o 2O another new play." The owner of the Tianhe City department store said, "The electricity quotient is an irresistible trend, consumer's shoppingBehavior is changing, with the help of Suning open platform, Tianhe City department store will further embrace the Internet, the first into the future retail mode, to provide consumers with O 20-style shopping new experience.

With this line of business cooperation under the maturity of the model, later, suning in Guangdong will be copied through the mode, hand more local business supermarket, while accelerating the transformation of its own physical stores in the Internet, to provide consumers with whole category, the entire channel of the regional O 2O shopping services.