Suning in Guangdong O2O layout with two legs to walk

Absrtact: Different from the cat, Jing-dong single through with the offline traditional department stores and convenience stores and other strategic cooperation, regional line online business (O2O) of the integration of development, suning in Guangdong O2O layout with two legs, by relying on their own offline store resources, combined with a taste

Different from the cat, Jing-dong single through with the offline traditional department stores and convenience stores and other strategic cooperation, to carry out the regional line of business (O2O) integration development, suning in Guangdong O2O layout with "two legs" walk, by relying on their own offline store resources, coupled with the attempt to work with the local large-scale department stores, a dual-track acceleration o 2O mode in Guangdong's entire channel, the whole category coverage.

Different from the cat, Jing-dong single through with the offline traditional department stores and convenience stores and other strategic cooperation, to carry out the regional line of business (O2O) integration development, suning in Guangdong O2O layout with "two legs" walk, by relying on their own offline store resources, combined with the attempt to work with local large department stores, Two-pronged accelerated O2O mode in Guangdong's entire channel, the whole category coverage.

July 1, Guangzhou suning official hand Tianhe City Department store, the two sides reached a preliminary strategic cooperation. To Tianhe City department stores all over Guangzhou 6 physical stores as experience field, Suning will accelerate the department store category downward extension. But Tianhe City Department store will take this further upward net, realizes the traditional retail mode transformation.

Suning provides bidirectional drainage

It is reported that Tianhe City department store in Suning Open platform on the online shops have been officially put into operation, customers can be in the Tianhe City department stores in the offline experience, pick the right product, sweep code to join the shopping cart, line up and down single payment, select distribution or store from the offer, while enjoying the free shipping concessions, experience O2O shopping services.

And in the drainage, suning in addition to the online easy to buy city area for the Tianhe City department store drainage mall, at the same time in their own stores also through the two-dimensional code booth, easy to purchase experience for the Tianhe City department store on the line for drainage, this two-way drainage, but also suning can provide partners with different from other electrical business support.

Suningyun, vice president of South Shanyu, said: "At present the cooperation between the two sides is still in the initial stage, the two sides are expected to further in-depth cooperation at the system level, through the membership system, to achieve membership card sharing, share member data, further mining consumer demand, enhance user shopping experience." ”

In Guangdong will join hands with more local business Super department stores

Through the "bottom-up" Internet transition, Suning has been the first to complete 3 C, traditional electrical category of O2O Landing, with Suning open platform on the line, Suning all category expansion strategy quickly highlighted, up to now, open platform in Guangdong merchants reached more than 1000, online SKU growth of more than 100,000, mainly covers department stores, clothing, bags , mother and child, food and other categories.

In addition to using their own physical resources for offline category layout, Shanyu said: "This is the hand Tianhe City Department store, is suning to the region as a breakthrough focus, with the local large-scale traditional retailers to form strategic cooperation, the offline enclosure, layout o 2O another new play." ”

Tianhe City department store director said, "The electricity quotient is an irresistible trend, consumer's shopping behavior is changing, with suning open platform, Tianhe City department store will further embrace the Internet, take the lead into the future retail mode, to provide consumers with O20-style shopping new experience." ”

With this line of business cooperation under the maturity of the model, later, suning in Guangdong will be copied through the mode, hand more local business supermarket, while accelerating the transformation of its own physical stores in the Internet, to provide consumers with whole category, the entire channel of the regional O2O shopping services.