Suning intends to adjust the structure again and unify operation

According to the relevant message,February 14 , since last year, after the organizational adjustment , Suningyun business or will usher in a new round of adjustment. The news revealed: Suning chain platform operating headquarters and E-commerce operating headquarters (that is, suning easy to Buy) will be merged, become a Unified Operations Center. Moreover, after the merging of the, Su Ning will form two centers, namely, the Commodity business center and the Operation Center, the former will continue to be the responsibility of the company president, and the Operation Center shall be responsible for Li Bin, vice president of the group.

After the adjustment, Li Bin's position in the Suningyun business has greatly increased. In 2013, Li Bin was promoted to the president's assistant from the executive vice president of Suning Tesco. The promotion of the Senior Vice president, the further expansion of its management authority, will be responsible for the line under the overall operation.

This means that Suning will formally integrate into the group, no longer separate operation. Suning easy to purchase the performance of the task is also combined with the store to avoid line on the next to the right and left.

In addition, with Suning become PPLive's largest shareholder, there is news that the original PPLive president and founder Yao and CEO Tao will serve as vice president of Suning. And in the full net to accept Suning 10 million U.S. dollars acquisition solicitation, the original full net founder and CEO Feng will also be the assistant of Suning president.

The reason for this adjustment is that Chairman Jindong is dissatisfied with the 2013-year performance. Jindong said last week that Suning's 2014 strategic plan means that the collaboration between Suning's internal system is becoming more and more difficult, making the cost of working communication rise, resulting in lower communication efficiency.

In addition, Jindong points out, "due to lack of focus, resources are not effectively integrated, resulting in a lot of work results are not up to expectations." ”

This is directly reflected in Suning performance, Suning 2013 third quarter earnings showed that its operating income and net profit both fell year-on-year, operating income fell 2.5%, the first quarterly loss in nearly 6 years.