Suning Internet chess, another son, and full network to reach a takeover agreement

Su Ning's Internet chess game fell one more son. Yesterday, Suning insiders and full network CEO Feng to Beijing News reporter confirmed, suning and group purchase site full network reached the acquisition agreement, after the acquisition of full network will be integrated as Suning local life division.

From June 2012 onwards, into the transformation of the Suningyun business, has been in the acceleration line layout, has acquired a red child, pplive. Three times before and after the acquisition, Suning spent about 326 million U.S. dollars, its territory expanded to mother and child, video and group buying fields.

Nearly tens of millions of dollars to buy a full network

Yesterday, the Electric business district in 2014, the first merger news, Suningyun to buy a website full network. Full network CEO Feng to Beijing News reporter said, this message is true, but the specific details of the acquisition to Su Ning disclosed as prevail. Suning insiders also to the Beijing News reporter confirmed, suning really 100% buy full net.

It is reported that this transaction will maintain a full network of independent operations, will also take over all of Suning's group purchase, travel and other business. Suning and full is currently in business delivery, is expected to be completed in March this year, the completion of the transaction after the full network founder Feng will not opt out, but as the head of Suning local life business.

About the purchase price, Suning has not disclosed. But the purchase price was nearly 10 million dollars, according to people familiar with the matter. Buy full, Su ning what? Yesterday, Suning insiders gave the explanation is that Su Ning to develop local life service business.

Last June, Suning had the original group buy, travel, virtual products, three channels integrated upgrade, on-line local life channel, to provide more than 10 first-tier city food, entertainment, life, hotels, commodity group purchase services. At the beginning of 2014, Suning easy to operate independent app "Suning Life", in the user location based on the surrounding food, concessions, group purchase services such as search and recommendation.

Industry analysts said that the current full market value is very low, full network initially financing is 100 million U.S. dollars, now can be less than 10% of the price to buy, from the value of, Su Ning is equivalent to spend a little money to buy a full network. At the same time, Suning received a full team and already have merchants and group buying structure, these will become suning next to do the basis for group buying.

"Shelves"

To the Internet transformation of the Suningyun business, eat a full network is not its first action, before, Suning has been through the acquisition of the way, the successful acquisition of Red children, pplive.

September 2012, suning cost 66 million U.S. dollars to acquire the largest domestic mother and child electricity website Red children. In October 2013, Suning invested 250 million U.S. dollars to acquire 44% of PPLive's total shares and became PPLive's largest shareholder.

Including the acquisition of full network, Suning spent nearly 326 million U.S. dollars, and three acquisitions, so that Su Ning's territory to expand to mother and child, video and group buying fields.

In addition, Suning also actively in the Financial field layout, the bid for Suning Bank, the Insurance sales Agent license and fund payment license, and the financial products on the market this month, "Change treasure."

"Suning Electric business plan is relatively large, to do the electric business platform, do the payment platform, do O2O, do local life service, is the entire layout of the state, electric business observer Ruzenwang yesterday to the Beijing News reporter said," But Su Ning is still in the shelves stage, in addition to their 3C home appliances really do it, open platform, O2O, Local life service is still laying the groundwork, not really exerting force, to see how big 2014 years of action.

Ruzenwang said, after the shelves to do infrastructure, system and system to get through each other. Red children after more than a year of time to really into the suning, the estimated future full network will not operate independently, only to be integrated into the suning is more valuable. So, the future will see how suning will be all the plates through integration, supporting the team how to build.

Yesterday, Suningyun's shares received 10.83 yuan, up 5.56%.