Suning Internet transformation and speed up with Hong Yi 420 million dollars to buy pplive

Every reporter Li Peifang from Beijing since June this year, Su Ning and pplive gossip from uninterrupted, "ambiguous" two yesterday finally "married". Yesterday, Suning Hongyi Investment announced, will be 420 million U.S. dollars joint investment pplive cohesion. Suning's contribution of 250 million U.S. dollars (accounting for 59.52% of total capital contribution, accounting for pplive total shares about 44%), Hong Yi Investment capital of 170 million U.S. dollars. Analysys International [micro-blog] "Daily economic news" Reporter said that for the few resources to buy video market, the price is basically reasonable. Borrow Li Suning to build industry competitive advantage in the industry, since Baidu [micro-BO] acquisition of PPS, PPLive is "Internet video industry is the last ace of competition." Independent electric Business Observer Ruzenwang pointed out, Su Ning actually always wanted to build the intelligent television system, it needs a platform to help it cut, and pplive cohesion is the most suitable for acquisition of the target. As one of the pioneers of China's video industry, PPLive is the first to fully cover the Web end, PC client, mobile phone, pad end, and the first to enter the Internet television field of new video media, active users over 340 million. According to Iris Consulting [micro-blog] statistics show that September 2013, pplive daily coverage of 30.92 million users, daily average of 19.3 million hours, ranked third in the industry, the company's assets monthly coverage of the largest number of users in China Internet companies top 12. Some analysts believe that the Internet television field or will become the video industry's largest growth point and profit points, and pplive cohesion for the Internet television field early layout, so that it occupies a first-hair advantage. According to the media of cohesion, although the company has not been talking about cooperation with companies, but the final choice of Su Ning Hongyi investment, three can really achieve the core of the marriage, that is, the concept, and then resources, and stressed that there is no big eat small, but strong cooperation between the real. It is understood that the strategic cooperation on the one hand fully in line with the Suningyun business embrace the Internet development Strategy, line online fusion, software hardware integration; On the other hand, PPLive will borrow force Suningyun business in the home appliance 3C market leading position and the next 3,500 stores offline resources and people, Large-scale expansion of PPLive brand, terminals and services, to open up an Internet video business development of a new path to build leading industry industry chain competitive advantage. At the same time, PPLive will also take advantage of the capital and strategic resources of Hong Yi, as well as the industrial chain of investment industry, further enhance the pplive competitiveness of the market. Suning Internet transformation and speed up the transaction is the biggest strategic investment by Su Ning to date. Senior Internet Observer, the Dean of Ding Research Institute, the investment pplive cohesion is suning in the digital content consumer market is an important link in the building of a new online video and home Internet system. In this respect, Su Ning Vice Chairman Weimin [Weibo] said that the two sides will accelerate the march into the Ott field, the integration of each other's technology research and development, content operation capabilities and channelsAdvantages, customer group advantages, for the upstream color TV manufacturers and content suppliers to build an open technology platform, a large amount of content products platform and a wealth of video application platform, set up from research and production, distribution channels, content supply to the user experience in the OTT field of the first complete industry chain. and Suning annual more than 10 million TV's huge sales will also provide a strong guarantee for OTT business development. At the same time, Suning is expected to become the first batch of mobile communications business license licensing enterprises, and pplive cohesion will become the virtual operation of suning business of the important content base. On the basis of the layout of hardware sales, content offering and virtual operation, Suning will change from single hardware vendor to soft and hard integrated solution provider, and the profit model will be changed. In addition, the two sides will promote the exchange of members ' accounts, payment system interoperability, build each other drainage channels. Research and development team will also be in the cloud computing, large data, network technology, social interaction on a comprehensive and in-depth cooperation, and actively explore including interactive video shopping, plot-type consumption, precision customer promotion, such as video and the new combination of electronic business model. However, Ding that pplive cohesion is not the only part of Suning in the digital content consumer market, the future of Su Ning will also be in the mobile internet, local life services, social networks and other areas of investment mergers and acquisitions.