Suning large data or will effectively enhance the consumption experience

May 19, "North China suning 12 anniversary of the brand Alliance Media Bulletin" held in Beijing. According to Beijing Suning general manager Shannong, the 11-day 12 anniversary celebration will commence on May 23, the North China suning through 2 billion yuan of stock volume, 500 million yuan total profit, in order to fully detonate the year in the Household electrical appliances consumer market made full preparation.

Through the introduction of Shannong General Manager in the press conference, China's National Grid reporter found that, in addition to adhere to the "price front", this year, Suning anniversary celebration of the largest two points: first, Su Ning to borrow O2O, line down to the full force; second, suning for the use of large data marketing, all-round promotion of consumer shopping experience.

Su Ning's 12 anniversary loan O2O Full force

The rise of the network shopping mode and the development of the electric quotient have made a great impact on the offline channel merchants. Now, "Internet thinking" has become one of the hottest topics nowadays. Traditional channel merchants are seeking the transformation and upgrading, and the O2O model based on Internet innovation emerges and becomes a trend.

Suning in the process of transformation and upgrading, taking into account their own advantages, always adhere to the line under the integration of the road. October 2013, Suning finally realized the line under the full integration. After a period of operation, Su Ning's O2O model to the landing mature.

Recently, Suning provides "free mobile phone film" service has aroused people's high concern. At the May 19 press conference, Shannong told the State Grid Reporter: "Since May 19, all mobile phones equipped with Suning easy to buy app members, can be in Beijing any store to enjoy free mobile phone film service." This service is a very good embodiment of suning O2O model, we are to the mobile phone to bring customers to the store to enjoy more and better quality service. Free film service is not temporary, will become a normal Su ning service. ”

Suning large data or will effectively enhance the consumption experience

In his speech at the press conference, Shannong repeatedly referred to "enhancing the consumer experience", he believes that if the business is only concerned about selling things, and consumers are still dissatisfied with the goods, this can not form a complete transaction, in order to allow the smooth completion of the transaction, it is necessary to continuously improve the consumer experience in the various shopping links.

In the promotion of consumer experience, Shannong introduced a variety of measures to introduce suning. Among them, the most attractive is the big data marketing.

According to Shannong, Suning can be based on the purchase of goods, purchase amount, consumption activity, commodity use cycle, such as a number of data on the classification of consumers, and through the analysis of their purchase behavior, to assess the potential of each consumer shopping needs, and then to develop accurate personalized product recommendations.

Large data marketing is an important attempt by suning to improve the consumer's shopping experience. Shannong that the analysis of the consumer behavior of Suning members and the prediction of the consumption logic behind the data will help the enterprises to excavate the consumption demand, which is an important competitive power of the future retail enterprises.

Many people in the industry have pointed out that the rapid development of network communications and computer technology so that the community is about to step into the "Big Data Age", enterprises on the fragmented data integration analysis, help enterprises more accurate grasp of consumer psychology and industry development trends. (Journalist/Xu Yijian)