Suning letter to join hands with the dual 12 mobile im+ electric business combination to standard

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This year double a very interesting imagination, the electric business enterprise invariably and mobile im combined together. Double 11, Suning union easy letter, Ali Integration, Xun, the micro-letter, these three electric business giants at the same time began in the mobile IM market launched the mobile electric business layout, but also achieved good results.

It is understood that the double 11 period, suning and easy letter cooperation has made very good results. Reporters from the relevant insider data show that the two 11-period suning coupons in the letter on the receipt of more than 1 million, suning easy to buy public platform fans add 190,000, reached Suning line under the successful transaction of 10,000. A leap to become the first account of the electric business, "Bear Xiao Yi" Su Ning Special version of the expression download up to 150,000 times.

According to the source, the two-12-period suning will also be with easy to start more in-depth application level of cooperation. Compared to Ali +, Xun + micro-letter, Suning + easy to believe that the combination of more value, which is behind the competition between the electric business and mobile IM products have begun to affect each other. Ali, Tencent are interested in the use of mobile IM tools to develop mobile electricity business, and Su Ning is also the intention. Tencent has micro-letter in hand, and there are Xun Foundation, the development of mobile electricity business is the case, and Ali chose to support the development of heavy investments, and then push the mobile electric business. Suning's approach is more direct, in addition to independent research and development of cloud letters, but also with the letter of cooperation to create mobile power, as in the mobile IM market strength to supplement.

Analysts say from the scope of business, Suning and NetEase in the mobile IM cooperation will form a complementary mutual win situation, NetEase in the network media and Internet technology has a very strong foundation, and Suning online under the retail market and on-line electric market has a very strong strength, In particular, mobile IM and O2O has a very close combination of points, NetEase and suning cooperation is generally optimistic about the outside world.

December Ali, Tencent just opened fire, Suning and easy to believe this cooperation will cause another waves.