Suning line the same price to lift the electricity business war

Original title: Suning line below the price of the electric power of the World War in Changsha last year, the electricity business battle, the new war will open. June 2, Suningyun officially announced that from June 8 onwards, all goods line in the country to achieve the same price with the same products. It is understood that the scope of the same price applicable to all the stores in Suning country, and including Suning's Tesco store sales of all goods. Suning move, will be the country's first large retailer's "two-line price." According to Suning, nearly one or two months, suning and Samsung, LG, Haier, Lenovo, Hisense, TCL, Skyworth, Changhong, whirlpool and other suppliers high-level meeting, will line up the same price as the main issue, to reach the consensus of promoting the same price, and clear the choice of goods, system docking, price strategy, such as implementation details. Su Ning's line with the same price strategy, the market is not unfamiliar. In 2012 for the first time with the Beijing-East contest, Suning once took out some of the goods to achieve the same price line. At the beginning of this year, when Su Ning announced the overall transformation of "Suningyun", the line under the same price strategy is repeatedly mentioned. However, the industry is quite controversial. One of the most obvious fact is that suning line stores under the line of goods and direct price competition, and if not the marketing costs, Suning line store investment above the line, it will be possible to pull down the line of business revenue. In this respect, Suning yesterday issued a public statement that the integration of Suning store and Suning easy to purchase, not as two separate cost-benefit center independent assessment, but from the division of goods and localized customers two full integration of the coordination of the dimensions, accounting for products and regions of the sales, costs and benefits. Set up a multi-channel integration of the full cost accounting mechanism. In fact, the June electric dealer price war has already been simmering. Starting from the evening of June 1, Xun, when all on Weibo on the launch of a succession of promotional announcements. June 2, Beijing-East, the cat, when, suning, such as easy to buy a number of e-commerce sites, in a conspicuous position to promote price reduction measures. Such as Jingdong Mall announced that June 1 to June 3, is its "ten years difficult to meet, the hottest price to attack" the first wave of activity. Earlier, Jingdong Mall has proposed, in the "618" store during the celebration to uplift the site traffic and sales. In response to this strategy, the cat said it will be a day ahead of June 17 sniper Jingdong, Rob Traffic, and even an exception to avoid pit fees and the minimum commission of the way to attract businesses to gather a good deal. Obviously, the price war of June electric business platform has been quietly begun. Su Ning as the representative of the two-line pricing strategy, the entire retail industry will have a huge impact and impact. Reporter Buyan