Suning O2O Talent Incentive: Let youth a way!

(from the media public number: Laohushuokeji or old nonsense technology)

For the company employee stock incentive and suspension, similar to the practice of Suning, in the listed companies are rare.

At present, Su Ning is in the transformation of the road, although the way to go, performance losses, eat a lot of pain, but Suning boss Jindong did not take the defensive meaning, but to expand staffing, investment logistics construction, intervene in new business, insist not shrink line store ... Despite the criticism but vowed.

No matter how the outside world to Su Ning sings the decline, for Zhang boss this kind of heroic spirit I is admires has added. And, for its recent stock-holding incentive, I'm a big 32.

On the evening of September 4, suning employees Draft, the total amount of funds not exceeding 550 million yuan, involved in the number of shares of about 7,161.460,000 shares, Jindong personal cushion capital of 413 million yuan. The employee stock ownership broke the past years and the way of the restrictions, for all senior staff, there are IT developers, internet operators and first-line shop manager, both the new into the division of Airborne executives, but also old employees.

According to Lao Hu's source of information, when the China Securities Regulatory Commission issued the "Guidance on the implementation of the pilot of employee shareholding scheme in listed companies" in June this year, Su Ning responded to the first time, after fully brewing, and formally implemented the talent plan in early September. It is worth mentioning that this employee's shareholding is the controlling shareholder Jindong to provide loan support, which also shows its confidence in the future of Suning.

From the industry level, is currently in the transformation of the Suningyun Shangzheng, including Ali, Beijing-east and many other Internet companies fierce competition, and these companies have a large number of employees holding, suning at this time the introduction of employee shareholding plan, intended to unite people, to prevent brain drain, confrontation from other enterprises competition. But from the perceptual thinking, this is also Su Ning's talent big support plan in the O2O War.

Everything is artificial, now Su Ning is the turning point stage of development, only to motivate staff morale, it is possible to win the Battle of the electric business. But in the modern society, talk about the ideal and staff sense of mission, far from the real gold and silver stock rights incentive.

Moreover from the employee's point of view, Su Ning has 180,000 staff, the cock silk ordinary person occupies the majority, especially in the transformation Internet's big road, many it people become the Suning warship crew.

In dealing with many suning people, I personally feel their executive power, feel their "eyes open, busy to lights out" toil.

In the whole it, the science and technology field, the staff is in the metropolis, the Shaobaito, the sudden death person unceasingly is staged. In particular it man is becoming a "fan of the vast generation", 35 years old into wards, youth nowhere to put the future.

This is a generation of "pressure Alexander" employees. In the high mortgage and incentive competition, serious overdraft body, hate can not work 7*24 hours a week, in the upper ranks, the road to success. Their sense of insecurity and anxiety has in some way surpassed that of their parents.

They have almost completely experienced the rapid development of China's social and economic 30 years, witnessed the restoration of the college entrance Examination, family planning, breaking pot, enterprise restructuring, the abolition of welfare housing, China's accession to the WTO, and other existing order has been broken. These for the Su Ning and other enterprises to offer the youth of the descendants of the employees should really get belong to that one and their related dividends.

There is no denying that suning easy to buy in and Jingdong electric business PK in the weak, but at least in Jindong heart has been hidden with a O2O full channel business model to overtake the dream, although there are certain risks, but from the Jindong near the "Hundred Days battle" internal speech can be seen, Su Ning's own internet transformation is still very confident and courageous.

At the end of the August, Suning summer party, you can hardly imagine, suning tens of thousands of team, the vitality of the display of the spirit of God (the domestic internet giant Tencent, Ali, but more than 20,000 people), let the person moved. At that time, Suningyun chairman Jindong announced, will take out 30 million yuan, the creation of Internet Innovation Fund and Talent Development Fund, the scene is jubilant.

In addition, this year, Su Ning also enlarges to the high-end talented person's attraction, in the campus recruiting aspect will "1200 project" the emphasis to "the Lepetson" the inclination, by the high salary attracts the university talented person, in the senior social mature talented person aspect, has opened a large number of senior management position and the department head Post, the first half recruit And will be sent to Hong Kong, Japan, the United States and other developed markets to study, as well as through joint training with well-known universities at home and abroad to enhance the level of senior management and quality.

Suning Enterprise Culture has one of the most important idea: "Human capital is more important than money capital." 2014 is Su Ning's strategic transformation implementation year, Jindong in the internal meeting repeatedly stressed that "Su Ning's Internet transformation, in the final analysis is to fall to every suning transformation," the employee stock ownership plan and a series of previous talent incentive is in such a large background.

Certainly, at present, in how to enhance the user shopping experience, how completes the logistics, including controls the industrial chain as well as the most important achievement loss and so on question, suning can be called is faces the challenge.

But when we go back to the original point, temporarily forget these troubles, looking at these two years, and the opponent's conservative strategy, Su Ning did not retreat into the muddy water. Besides, Su Ning is a good national private enterprise, which has grown up in China, has not been controlled by foreign capital, but has extended its business to Japan and Hong Kong.

Regardless of the future, Su Ning in the end can use O2O full channel management to win a turnaround, regardless of the jindong of the Internet transformation is how many people ridicule sing decline, do entrepreneurs do he so, is a very difficult thing.

Sometimes, a company's performance, one of the so-called success is really so important? In short, as long as Suning's forward spirit is not lost, there will be future rise of hope. And I do not want to, 3C field is a person in the world of Jingdong, have a rival industry checks and balances, users can enjoy the light of happiness and benefits.

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The author of this article is Lao Hu, reproduced please be sure to indicate the author and from the media (from the media public number: Laohushuokeji or old nonsense technology). can also scan the following two dimensional code attention, your attention and sharing is my greatest motivation.