Suning official release Suning crowdsourcing platform next year sales target 25 billion

Absrtact: July 8 Morning News, Suningyun today in 2014 China Innovation Products Cooperation forum officially released Suning crowdsourcing platform, said will build from the creative to the sale of one-stop service. Suning estimated that 2015 crowdsourcing platform sales target is 25 billion yuan, 201

July 8 Morning News, Suningyun today in 2014 China Innovation Products Cooperation forum officially released Suning crowdsourcing platform, said will build from the creative to the sale of one-stop service. Suning estimated that 2015 "crowdsourcing platform" sales target is 25 billion yuan, 2017 sales will reach 45 billion yuan.

Wang, executive vice president of Suningyun commercial commodities management, explained that Suning package is different from the total package, subcontracting, but also different from the public, nor the general sense of the "crowdsourcing" concept, but a provision from the creative-works-products-goods-supplies all the stages of the total package of services required for the overall solution.

He said that Suning would address the definition of demand, industrial design, product development, large data/cloud services, content services, financial incubation, manufacturing, quality control, brand licensing, marketing, sales channels, logistics management, after-sales service, such as the whole production chain of resources, to provide from the creative to the sale of the package.

It is reported that Suning will first focus on the package of 3 C, home appliances and Internet intelligent hardware products, the latter will be extended to maternal and child products, department stores and other products to the daily necessities.

To participate in the enterprise of the platform, Su Ning will take out the media resources and line under the drainage resources to promote, Suning's "easy pay", small loan companies open to platform enterprises, the first batch of investment 1 billion yuan to set up platform credit funds.

In the specific operation, Suning crowdsourcing package can be flexibly adjusted, for example, the underwriting scope of "can be wide and narrow," can be a model can also make a product line, can be exclusive of the entire channel, can also be part of the channel exclusive; brand support "But you can be Me", you can use Suning's brand can also adopt a third party brand; cooperative module Can be more or less ", Su Ning's marketing, logistics and other modules can be selected to use, trading methods of" can be simplified, can be fixed-price buyout, can also be divided into the system. "

Wang said that each of the enterprises involved in Suning package can obtain suning large data research and analysis results as well as cloud services resources to achieve sales data sharing. He predicted that 2015 "Suning crowdsourcing" target is 25 billion yuan, 2017 sales will reach 45 billion yuan.