Suning Online supermarket provocative Wal-Mart

Source: Internet
Author: User
Keywords Su Ning Wal-Mart online supermarket why too urgent
Tags business cost electric business high it is learn market net

Absrtact: January 5, a new city store in Nanjing, Wal-Mart, 4 wearing masks, dressed in suning equipment men and women, the hand of Suning supermarket do not queue, send home, more cost-effective, send red envelopes four brand silence, causing passers-by onlookers. The reporter was surprised to learn that this scene,

January 5, Nanjing Wal-Mart New City store, 4 wearing masks, dressed in suning equipment men and women, the hand of Suning supermarket "do not queue", "Send Home", "more cost-effective", "Send red envelopes" Four brand silence, causing passers-by "onlookers." Reporter surprised to learn that this scene, yesterday is in Wal-Mart nationwide hundred city store at the same time, "masked man" team "no integrity" performance behind, and further highlight the electric business and physical stores to the supermarket industry competition into the "white-hot."

Yesterday afternoon, Wal-Mart China headquarters in Shenzhen, Beijing, Shanghai, Guangzhou, Nanjing and other one or two-line cities, even Liuzhou, Jinhua and other three or four-line city of Wal-Mart stores, there have been suning "masked people" team figure. There was a scene witnessed the public blunt, Su Ning's sudden move, so that Wal-Mart staff really nervous for a while. Su Ning's intention is clear: for Suning easy to buy supermarket channel "Super Spring Festival" Momentum, 38 percent, buy two pay repeatedly coupons and other activities to consumers have a small attraction.

It is reported that the online supermarket is Su Ningli push the industry, the early 2014, the new eight directly affiliated subsidiaries including Suning Supermarket. Last August, Suning supermarket "small Test", a short 3 days to sell 40 million rolls of paper, 5 million cans of milk powder, 100 packs of milk, and so on, the popularity. This "Blitz Wal-Mart" activity is not only a marketing campaign so simple, but also indicates that Suning fully opened the market into the supermarket industry screen.

The reporter found that the electricity business opened the supermarket has become the trend of nearly one or two years, in the "encroachment" of the department store market share, the ambitious electric power trader will turn the line of sight to rice, noodles, oil, salt and other daily necessities for the main business of the entity supermarket. Since 2012, the days of Cats, Jingdong, suning have been out of the supermarket channel, and change people's consumption habits. "My family's fruit, rice, oil, mineral water ... Are bought from the Internet, the price is cheaper than the physical supermarket, but also home delivery, save money and labor. "People who love online shopping, Ms. Sun said, unless some urgent commodities, she has rarely gone to physical supermarkets."

The survey of Shanghai Business Information Center found that in the impact of the electric business, as well as labor, high rental costs in the background, the days of physical supermarkets more and more difficult, the average gross profit margin of only 10% or even lower, average net profit margin is not even 5%, some poor performance of the physical store stores, net profit margin of only 2% or so.

The transformation and escalation is imminent, some entity supermarkets are also beginning to explore "net". Reporters see, at present, the Lotus, Tesco, century, such as the supermarket under the line of the giant crocodile has been registered to the cat opened the flagship store, but has not yet formed a scale effect, it is difficult to solve the "right hand to peer" problem. and Nanjing Local supermarket Suguo strategy is to take "differentiated route". On the one hand subdivide the market, in Xinjiekou and other high-end business district open high-end convenience stores, on the other hand to the county-level market, Suguo before the spring Festival planned to leave 30 new stores, half of the opened in suburban counties. In the 2015, with the competition of electric dealers and physical stores upgrading, the supermarket industry will attract new changes.

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