Suning purchase trend, personnel adjustment is inevitable

"Science and technology News" September 25, Su Ning announced earlier, "shocked the electric business big event" announced today, is the industry predicted the acquisition of mother and infant electricity Shanghong children. This afternoon, Suning Appliance's suning purchase announced the purchase of 66 million U.S. dollars in the domestic vertical brand of mother and child Shanghong children, expand suning easy to buy mother and infant category.

Prior to the science and technology news has reported on the purchase of Suning will buy red children, but has not been confirmed by Suning. This morning, the temporary suspension of suning appliance, again triggered mergers and acquisitions conjecture, this afternoon confirmed the news. However, the merger does not appear to "shock the industry".

According to the analysis, several months ago there was news that Su Ning was auditing red children but was denied by both sides. Now the formal acquisition of the red children, suning means that the individual vertical brand has begun to decline, behind the lack of financial support and marketing channels of the vertical electric business days "very sad." It is reported that red children used to be the most red vertical mother and child brand, but because of operating problems, "has been zero three years", into a loss.

Suning is buying when red children lose money, in a bid to tie in with its forthcoming platform strategy, but the 66 million-dollar purchase price is still exceeding expectations. Analysis, said, "Suning easy to cut into the market segments to expand the category of the price is also bitten teeth, but suning seems to have been no money problems. Suning to electrical and accelerate the electronic business, but this process can not be a pinch and, need time and money. ”

It is reported that red children will still retain the existing brand independent operation, Suning easy to buy mother and child channel will be operated by red children. Su Ning will be the red Child's operating team and so on integration. Industry insiders pointed out that this means that red children will face a series of staff adjustment, red child management or will be all from the "Soviet department" take over.