Suning "two legs" walk, so really good?

Different from Tmall and JD.com , Suning's " Two-legged " walk through the O2O layout in Guangdong through strategic cooperation with offline traditional department stores and convenience stores, etc., through the integration and development of regional online and offline businesses (O2Os) Relying on its own offline store resources, coupled with attempts to cooperate with the local large department stores, two-pronged approach to accelerate the O 2O model in Guangdong's all-channel, full category coverage.

Different from Tmall and JD.com , Suning's " Two-legged " walk through the O2O layout in Guangdong through strategic cooperation with offline traditional department stores and convenience stores, etc., through the integration and development of regional online and offline businesses (O2Os) Relying on its own offline store resources, coupled with attempts to cooperate with the local large department stores, two-pronged approach to accelerate the O 2O model in Guangdong's all-channel, full category coverage.

Recently, Guangzhou Suning formally hand Tianhe City Department Store, the two sides reached a preliminary strategic cooperation. To Tianhe City Department Store in Guangzhou throughout the six stores as a physical experience, Suning will accelerate the downward extension of the department store category. Teemall Store will take this step further up the network to achieve the transformation of the traditional retail model.

Suning provides two-way drainage

It is reported that, Tianhe City Department Store online store on Suning's open platform has been officially put into operation, consumers can Teemall store physical stores for offline experience, select favorite products, scan code added to the shopping cart, online orders paid, choose delivery Or store from mentioning, at the same time enjoy free shipping concessions, experience O 2O shopping service.

In the drainage, Suning except through the online shopping area for the city of Milky Way store line drainage, at the same time in their own stores through the two-dimensional code exhibition, Tesco area for Tee Mall department store online drainage, which Bidirectional drainage, but also Suning partners for the provision of different from other e-commerce support.

Su rather cloud Business Gong Zhenyu, vice president and chief executive officer of South China Region, said: " At present, the cooperation between the two parties is still in its infancy. Both parties hope to further deepen cooperation at the system level in the latter part of the year. By opening up the membership system, sharing membership cards, sharing membership data and further taping consumer demand, Enhance user shopping experience. "

In Guangdong will join hands more local supermarkets department stores

Through " bottom-up " Internet transformation, Suning has taken the lead in completing the 3C , O 2O of traditional electrical appliances . With the launch of Suning's open platform, the expansion strategy of the entire category of Suning rapidly became prominent. As of now, More than 1,000 , online SK U 's growth of more than 100,000, mainly covering department stores, clothing, luggage, mother and baby, food and other categories.

In addition to using their own physical resources for offline category layout, GONG Zhen Yu said: " The hand Tianhe City Department Store, Suning to the region as a breakthrough point, and the local large-scale traditional retailers to form a strategic cooperation, one by one under the line enclosure, layout O 2O another new gameplay. "

Teemall Store department official said, " E-commerce is an irresistible trend, consumer shopping behavior is changing, with Suning open platform, Tee Mall will further embrace the Internet, the first to enter the future retail model for consumers O 20 -style shopping experience. "

With this online and offline business cooperation model is mature, late, Suning will be modeled in Guangdong, hand in more local supermarkets department stores, while accelerating the physical transformation of their own stores Internet, to provide consumers with all categories, all channels Regionalized O 2O Shopping Service.