Suning supermarket out of the key step, next year will realize O2O shopping mode

Before the five-year 500 store of Suning supermarket, out of the key step. Yesterday, Beijing Commercial newspaper reporter learned that suning supermarket will be in Beijing, Shanghai, Guangzhou, Nanjing and Chengdu, five major areas opened 30-50 shops. According to Feng Jun, deputy general manager of Suning supermarket, different from the three stores opened this year, next year's new stores will basically achieve O2O shopping model.

It is understood that at present Suning supermarket in the domestic market has 3, the area is 800 square meters, one is located in Suning easy to buy headquarters main service staff. Yesterday, Beijing Commercial newspaper reporter visited the store to see, Suning Supermarket area of about 800 square meters, mainly to beverages, food and other standardized food mainly. Feng Jun said that this year's test operation of Suning supermarket is mainly in order to running-in business, next year widely promoted store services will be more comprehensive, such as the shelf side will have two-dimensional code, can realize self-service, Yi Bao, NFC payment. The shop will also have online promotion of the synchronized display, and set up a single area, to facilitate the purchase of consumer goods under the line, to make up for Suning supermarket in the area of the store shortage.

However, from the whole retail environment, the supermarket industry is entering a slow growth period. According to the China Association of Chain operators, last year, sales of supermarket enterprises increased by 8.5%, below the average growth of 1.4%, store growth and the overall flat. Industry believes that at this time the large-scale market, Suning supermarket profitability will face the test. However, Feng Jun admits, in the short term Suning supermarket may not contribute the profit, but may realize the drainage function. According to the introduction, Suning supermarket will mainly open in the future in Suning Life Plaza, Expo Super Store, currently does not go out to open a shop plan.