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Absrtact: October 16 News, a few days ago, Suning easy to buy foreign claims, a 5-day MOMO Festival sold 3 million pieces of mask. One of the key factors in the mask sales is through large data analysis, to the recent user has not bought the Mask gift coupons, to achieve precision marketing.
October 16 News, a few days ago, suning Tesco Foreign claims, a 5-day "Momo Festival" sold 3 million pieces of mask.
One of the key factors in the mask sales is through large data analysis, to the recent user has not bought the Mask gift coupons, to achieve precision marketing.
At the same time, through the mask sales, you can further accumulate user use and purchase habits of data, grasp the user needs, in accordance with this to determine the launch of promotional activities and input category, enhance the user experience, and ultimately cultivate viscous, precipitation users.
Su Ning tells billion power network, "Momo Festival" inspiration Source in this year 818 Eve "Aunt Towel" big sell. In addition to women's daily necessities, maternal and infant supplies, facial mask and other beauty supplies is a large consumer plate, such supplies are easy to consume, the high rate of purchase, suitable for the sale as a blow.
Industry analysts said that in the "her economy," the more the more the wind, the ratio of men and women to 6:4 of Suning easy to buy is not the dominant, how to pry female consumers, is becoming suning marketing the key to the broken bureau.
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