Suning Tesco in Beijing announced the six-year strategy and the three anniversary of marketing strategies

　　Su Ning Group Vice chairman Weimin said, Su Ning Yi buys the second half will plan through the category expansion, continues to maintain the price superiority and the service upgrade way, maintains 70% above the chain growth, guarantees the 20 billion annual sales target. Among them, will subvert the industry rule is, Su Ning will press "one by one category by region" The idea pushes the line to sell the product price unification.

According to Suning insiders revealed that Suning will first from 3C products, to achieve offline stores and the purchase of electricity business platform for this vertical category of all proprietary products to achieve a unified price. Weimin expects that the future of Suning will account for more than 70% of the self-employed business.

Weimin Frank realize the price unification on line, may encounter the resistance of suppliers. But, he believes, when the offline channel finds that the price is too high to have an advantage, it will gradually agree with such a change.

In addition, Suning easy to buy today briefed the first half of the performance and the second half of the marketing and service upgrade strategy.

In the first half of this year, the total sales of Tesco 5.28 billion yuan (including tax), if combined with the virtual product sales, the total can reach 5.9 billion yuan. But the goal of Suning's annual income of 20 billion yuan is still at least 15 billion yuan. Weimin said that the second half of the year will be to ensure the 20 billion-force phase, in addition to line online pricing strategy, but also includes multiple service policies.

Starting from August 15, Suning will start three service security projects, from delivery punctuality, refund timeliness and return exchange efficiency of three commitments as long as consumers in suning shopping, to order system confirmation time as the benchmark, such as non-irresistible factors or user subjective factors caused delivery delay, 3 days exceeding the agreed time shall be compensated according to 5% of the purchase amount. 7 days after the overdue payment of 5%, the highest compensation for 10%, more than seven days even if the consumer returns, still enjoy 10% of the delay in delivery payments.

In the return link, suning easy to purchase commitment within 24 hours door-to-door pick-up. If the non-irresistible factors or customer subjective factors did not return within three days of processing, the one-time given the amount of goods purchased 5% to be paid.

In addition, in the vendor-related accounting period, suning easy to buy executive Vice President Li Bin stressed that Suning easy to buy open platform will be in Beijing to the arrival of businessmen to achieve "seven-day knot", far less than the peer dozens of days of the accounting period.

For the first half of business data, Li bin explained that the first quarter of this year, Suning easy to buy mainly organizational adjustment work, did not exert force, but the two quarter began to use the simplest price warfare means, has achieved 3 times times the growth rate of the industry. He said that the second half of the year to become the electric business sales season, as long as the second half to maintain more than 70% of the chain growth, suning easy to complete the annual 20 billion target is not a problem