Suning Tesco launched the price war: "Breakdown of the entire network"

"Why East than West Amoy, breakdown of the whole network price!" Yesterday, to "the industry Black Horse" as the Su Ning easy to buy, unusually high-profile to Taobao, Jingdong Mall as the representative of the overall electric business industry thrown "afternoon."

Suning easy to buy http://www.aliyun.com/zixun/aggregation/3886.html "> Executive Vice President Li Bin revealed that this April, suning easy to buy commodity prices will be" the entire network price ", to break the current number of electrical enterprises to carry out the price of products "Unspoken rules."

Li said that the price war that Suning was playing was different from the "self-inflicted" price war of any previous electric dealer, but it was based on the "global sourcing", "cost-intensive" and "cash reserve" three advantages obtained by nearly 20% of the price reduction space. "In the context of rising oil prices, a large number of electric enterprises have set the threshold of free shipping, suning easy to buy can also adhere to the entire field free shipping, this is easy to feel the consumer space." Li Bin, for example.

"In the electric business industry encounter winter, the price war after the weakness of today, the rich and experienced a more than 20-year price war baptism of Suning obviously will not miss this opportunity." "said Li bin.

Industry Analysis, Suning Easy purchase last year to achieve 5.9 billion yuan sales scale, this year is called to sprint 30 billion sales target, to achieve this high-speed growth target, the use of price war cutting existing market cakes and river closure of new users is the inevitable choice.

The same is to rob a bigger market cake, and suning easy to purchase and the whole industry "openly for the enemy" approach, Suning Appliance's old rivals, Gome (Weibo) in the field of E-commerce is "alliances" strategy.

March 30, Dangdang and Gome (micro-bo) online Mall to create a professional home appliances retail platform officially online operation, Gome Electric Online mall planning Minister Yuliang told reporters, operating a week, "sales daily doubled growth." Gome Online Mall general manager Handepeng said, Gome Online mall to take a platform to operate the purpose of only one, "rapid realization of the market size of the home grid first."