Suning Tesco listed 18 years to activate 180,000 shareholders

(Xinhua News) As the only listed in China's mainstream business electricity supplier, Suning recently ushered in the tenth anniversary of the grand celebration. Suning local listing to create a "shareholder that users" dual identities, Suning Tesco precision marketing, expanding customer loyalty to provide a unique condition.

July 21, 2004, Suning landed on the Shenzhen Stock Exchange small board successfully listed ten years later, Suning has set a benchmark for the Chinese retail industry, not only laid the king status in the era of traditional home appliance chain, writing a fast growing "Suning Speed ​​", in the tide of Internet retail transformation, Suning also homeopathic, O2O retail innovation as a vanguard.

In order to celebrate the tenth anniversary of the successful listing, Suning opened a special series of ten days thanksgiving feedback activities, during which Suning not only carry out shareholder certification, exclusive shareholder red envelopes and thematic promotions, but also joint PPTV, Suning Internet to create shareholder special rights and provide Shareholders' special services have provided real benefits to shareholders. This move has resulted in a substantial increase in the conversion rate of shareholders from investors to loyal customers.

During the 10th anniversary, Suning also opened a special telephone, mail, social media, Suning Tesco community, snowball and other channels to interact with shareholders and users. It is understood that as early as the end of 2013, Suning set up a user experience observation mission composed of loyal shareholders, humbly accept shareholder's "Tucao", and in the fastest way to respond and solve, and strive to create the ultimate user experience .

Suning cloud business now has 400,000 shareholders, a huge base, through the background data show that 80% of the shareholders have been registered and activated into a member of Suning Tesco, especially the tenth anniversary series of activities, a short time added 18 million shareholders registered as a member of Suning Tesco, from which we can see the majority of shareholders are optimistic about the prospects for the development of Suning. "Suning member marketing center official said.

According to historical data statistics, average daily Suning Tesco shareholders account for the historical consumption of each registered data in more than 10,000 yuan, purchasing power and frequency of buying Suning consumer groups are very high. Next month, Suning Tesco is about to celebrate the fifth anniversary of 818. In the pre-war period, a large number of high-profile, high-viscous and high-quality shareholder shareholders will be able to reap a large number of active consumer groups for the Suning Tesco 818 celebration. The activities of the 10th anniversary of the listing undoubtedly played the role of sprouting beans into soldiers and became a model for the healthy interaction between listed companies and investors in the A-share market.