Suning transformation into harvest season

After spending the retail market share was robbed of food anxiety, this year's double 11 shopping festival is not Ali, such as pure electric business show, to Su Ning as the representative of the emerging electric power to take the initiative to attack, to the pure electric dealers show the advantages and potential of O2O.

The reporter recently obtained the data from Suning, as of November 11 18 o'clock, the total turnover of suning merchandise purchase volume year-on-year increase of 487%; Platform merchants total sales rose 735%. More let the electric business industry for Marvel is, Guangzhou suning double 11 order to reach 100%, the store's rate reaches 28%.

Facts show that Su Ning's transformation has been from the throes of the harvest season, O2O model has let Suning take off the "traditional retailer" hat, become a pioneer of new retailers. The double 11 curtain has fallen, but the footsteps of suning change have not stopped. Jindong, chairman of Suningyun Group, said: "Su Ning is full of confidence in the O2O change leading the retail industry." ”

O2O mode of active attack

November 11, 2014, is the 5th year of the creation of the Double 11 shopping festival. In the past 5 years, the sales of pure electricity quotient has climbed steadily and the retail "closes the tide" to perform synchronously, but the fact has proved that the retailer that owns the offline store can complete the intimate fusion with the line, and show the O2O advantage that the pure electricity trader does not have.

As we all know, suning online has more than 1600 stores, Suning on-line platform Suning Easy to purchase has also been among the ranks of the first line of electrical business. Su Ning's O2O shopping festival is the line of online as a whole to the launch of a total of the active attack.

It is reported that this year, the Double 11, a group of suning for the pure electric business, fake promotions, logistics, such as slow "face" advertising has aroused widespread concern. Marketing on the high profile behind, is the line under the integration of the big efforts to promote. Suning Flagship "genuine Super province to break 50 percent", the self-employed and open platform for full participation in 1600 stores layout two-dimensional code wall, electronic display screen display more than 10 million two-dimensional code, the issue of 2 billion full range of general micro-letter red envelopes, and realize the line under the online payment and logistics services to get through. Suning related people in an interview, said: "Suning line in the last year has been the initial implementation of commodity reunification, price unification, promotional unity, payment unity, service unification, this year's O2O shopping festival is further let these five standards of the overall landing. ”

According to the data obtained by the reporter, as at 18 o'clock November 11 (The following data were all up to 11th 18 o'clock), suning purchase volume increased by 487% per cent year-on-year. The performance of the mobile end is also eye-catching, sales accounted for up to 38.9%. Suningyun Taiwan sales are gratifying, the total sales of settled businesses grew 735% year-on-year. From the growth rate, suning is far beyond the competition of pure electric competitors.

Logistics advantages are fully highlighted

In fact, the double 11 is not only the power of sales promotion between the competition, but supply chain, logistics distribution, after-sales service, such as the entire backstage system competition.

The relevant data show that each year's double 11, the average user's receipt in a week or so. On the November 11 of this year, Suning created 22 minutes of door-to-door rocket speed. Guangzhou suning related personage said: "The logistics is the focus that Suning has invested for a long time." "Double 11 in the morning of the order, Suning's delivery rate reached 93%." Guangzhou Suning to the reporter provided the data is realistic, double 11 the day Guangzhou Suning's investment rate reached an astonishing 100%.

Especially noteworthy is that Suning announced the Double 11 day orders of the store's own proportion also reached 28%, fully reflects the Suning line under the 1600 stores both as an experience center, but also as a service center of the comprehensive advantages.

"The front desk wants internet, backstage also wants internet." What consumers need is not the Internet technology, but not the electricity quotient, but can satisfy the shopping demand anytime and anywhere. See the Internet, a lot of is a device, invisible Internet, a lot of is the ability. Su Ning, head of Jindong said.

And in the electric business industry expert Ruzenwang, suning O2O Logistics system, not only can Su Ning in the one or two-line city as a competition with the pure electric quotient of a difference point, more can become its in three or four line city a prominent advantage.

Suning transformation into harvest season

Early this year, Jindong will be 2014 as Su Ning's "strategic implementation year." In the years, Jindong also called Su Ning "active attack", launched "Hundred Days battle." The second O2O Shopping festival, which was launched by Su Ning in the Double 11 period, is the continuation of Su Ning's active attack.

Jindong that: "The internet is going deep into the core of the traditional industry, the more touched the nature of the retail industry, the more they will enter the blind area of the traditional Internet enterprises, the more can play the traditional retail industry for many years the core advantages of accumulation." "This year's double 11, Suning realized the advantage of the Internet retailer full show, but also achieve the results of the transformation of suning Internet volume display." Jindong said: "Su Ning's transformation has been from the curve into the straight, line, the front backstage every pore is all Internet." ”

Earlier, the Suningyun issued three quarterly show, the company's third-quarter sales revenue of 28.522 billion yuan, an increase of 15.9%, of which, online platform three-quarter entity commodity trading scale of 8.464 billion, the year-on-year growth of 52.26%. Industry insiders believe that Suning has begun to go out of the throes of transformation, ushered in the transformation of the harvest season.

It is reported that Suning has been a low-key operation of the "Inventory financing", "Accounting period financing" and other supply chain financial products have exceeded the amount of billions of loans, logistics cloud throughout the country is about to be completed, the end of the year to the platform and vendors to share, so that the logistics from the cost center into a profit center; Meanwhile, Su Ning is still planning "public cloud" construction, To open up information to society.