Suning weimin: E-commerce experience network construction or blank

Tencent Science and technology news November 28, in today's 8th annual online retail Conference, Suningyun group vice President Weimin shared Suningyun business on the internet retail O2O development of thinking Weimin said that the traditional e-commerce a total of three models: the first is the platform model, its E-commerce market in China over 80%, This model is actually a business electronic service; the second is proprietary mode, including Amazon and some foreign E-commerce giants, mainly with a large amount of capital investment; The third is a composite model, that is, the combination of self and open platform, mainly including Suning and Jingdong in China. For the future development of traditional electronic commerce, Weimin said, online and offline enterprises will take the O2O model, it presents three trends: self-built Logistics Network construction, and this is the most necessary, because only from the backbone of the network to the city distribution, and then to the regional distribution are completed, online sales can be comfortable , the construction of service network must fall, experience network construction, but currently in the market is still blank, in the long run, in department stores or shopping malls will pay more attention to experience shop building. With Su Ning such traditional entity retail as the leading enterprise, in the Internet transformation, there are three kinds of choices: first, it is to build a portal, the real store will be moved to the network in the future does not pass. There are already a number of enterprises online such a portal. Although the future will not be a take-all, but will be a winner takes all; second, leveraging platform, this is because the trans-category business is still to self, not in line with the objective requirements of E-commerce model. For the self-employed enterprises, never put the conventional goods large-scale operation; third, to the Internet transformation, the store Internet.