Suning weimin: Electricity business should not rely on attracting investment to make money

NetEase still product, call HA Network and other electric business sites have closed, group purchase site overall degradation, Dangdang huge loss, only goods will be "bleeding listing" ... Since the second half of last year, the electric business industry has been bad, "electric business Bubble Theory", "electric business winter" diffuse. However, Suning Electric appliances deputy Chairman Weimin, this is a good opportunity to buy suning, "The cold winter is for those investment-driven electric business enterprises, and for suning easy to purchase such a substantial reliance on the electricity quotient, but is a good time to go beyond." Weimin's stance, by the industry to read Taobao, Jingdong Mall Direct "fire." and Suning easy to buy executive Vice President Li Bin is clear, to quickly seize the Chinese consumer domain appliances, 3C online shopping first position.

Last week, the original downturn of the net shopping market by Suning easy to buy a paper "The whole network gauntlet" detonated, "breakdown of the entire network price, why east than West Amoy" theme let the outside world to pay attention to suning easy to take the marketing offensive. Why does Su Ning's Tesco suddenly explode at this time? Weimin Introduction, Suning easy to buy carrying "online to recreate a su ning" vision. After the Spring Festival in 2012, Su Ning has intensified its efforts in many aspects, such as expanding optimization of human resources structure, supply chain and product integration, logistics system construction and information ERP system construction. "After the Spring festival, the rapid growth of the easy to buy staff has reached 1500 people, of which Suning has tuned more than 20 senior to buy," Weimin said. With these conditions, Tesco launched the April offensive.

"The electric business enterprise should not want to make money from the investor, but should actually make money from the operation", Sun has pointed out for the public opinion. He said that Suning has made clear the combination of the actual situation, the line under the synchronized development strategy, easy to purchase the plan to achieve the goal of 300 billion yuan in 2020, the 2012 30 billion sales target is the phased decomposition of this strategy target.

For the outside world guess the suning is in the "profit-making yell", weimin answer; "Any enterprise must be profit for the purpose, it is impossible to endless losses, Suning Yi purchase belongs to Suning appliance listed company assets, our price war must be based on profitability." ”

Li Bin, said that the price war and the past, the electric industry's self-inflicted suicide price war is different, "We and offline is to share more than 100 billion yuan of procurement resources, at least 8% of the concessions, our logistics advantage than competitors have more than 5% discount." ”

Although Suning easy to purchase to quickly seize the Chinese consumer domain home appliances, 3C online shopping first position, but Weimin emphasized suning easy to purchase positioning integrated Electric Company, is a single category of electric enterprises to the whole category, integrated network shopping platform expansion. In addition to the existing book channels, Weimin also revealed that the air tickets, hotel as the main sales of business channel will be officially on the line on April 25, liquor channels will be implemented on April 29, the full network of public testing, including Wuliangye, Maotai and other high-end wine and LA-Philippines and other brands of red wine sales. June, Suning is expected to purchase its financial products channels, department stores, lottery channels will also be officially unveiled, the second half of Suning will also promote the comprehensive application of easy pay, try its own brand clothing, and gradually open the B2B2C mode. Weimin said, Suning Easy Purchase Whole category comprehensive service platform will be fully formed in the second half of this year.