Suning weimin: Su Ning will be on line open platform will realize further transformation

August 13 News, the 2013 China Internet Conference opened today. Suningyun vice Chairman Weimin in the Forum dialogue link revealed that following the implementation of the line online this June, Su Ning will open the platform in September this year to achieve further transformation.

This June, Suning realized the same price on line. Weimin said that before the company is two companies, do different channels of business, now two companies to synthesize a company. The same price is divided according to the DC warehouse, the same commodity inventory and logistics areas of radiation are implemented with the same price, we are following the category of goods 100% the same, the price of goods is 100% convergence.

He believes that the company's transformation will continue, this September suning will be on the line open platform.

2013 Internet Conference was held in Beijing from August 13 to 15th, Tencent Technology as the official strategic cooperation portal of the Internet Congress and the official designated cooperation News Center, in the scene to carry out a full range of video and text live. and special set up 2 on-site interview rooms, to invite industry experts and business representatives to discuss the industry status quo, pointing to the future trend.

As the official microblogging partner of the General Assembly, Tencent Weibo launched a # to ask the CEO questions # activities, all users can advance to your attention to the Internet industry CEO questions. Some of the questions will be selected, presented at the site of the Internet Conference and answered by the guests.

The following is a round-table discussion transcript:

Liu Jinming: The following dialogue is chaired by me, and I am very welcome to support you, I made a small decision, all the participants will be able to receive a lifetime of free coupons for commercial magazines.

Here is the Microsoft Global Senior vice President, Microsoft Asia-Pacific research Group chairman Zhang (Micro bo), Suningyun Group Co., Ltd. Vice chairman of Mr. Weimin.

Time is tense, so we should control the time well. The first question, just below and sun always chatted, Microsoft and Su Ning is in fact the internet profound change company, want to ask two to speak.

Zhang: Microsoft is an internet company, early to do the operating system, to do software, there are new developments, such as the latest in the company's infrastructure development model, in the business model, technological innovation has a great change. We put the entire department from the original seven into four, and then the whole development model, the original is more products, is now a linkage of product development and operation of the model. Thank you! Also, business models used to be more software than products, and now hardware plus services.

And one thing is that this is the era of mobile interconnection, the era of cloud computing, and the era of PC environment, on the one hand, to continue the past ecosystem, and start a new ecosystem. So the change is very big, the change itself is to conform to the industry trend, another is Microsoft so many years through a lot of thinking to change.

Liu Jinming: I guess the first thing you said was that Microsoft started out as an internet company. Su Ning can not say so.

Weimin: We started the development of the commercial chain in the 90 's, the business chain is also a relatively advanced business model in the chain, in recent years actually began to adopt a more advanced chain mode, is the way of an Internet. The way of the internet is not only a storefront, it can bring us from the entire upstream supplier of its own store of customer resources, including consumers can establish online chain, so we think that suning from the entity chain in the chain to the Internet to transform.

Liu Jinming: Thank you, Sun. Microsoft and Suning I think there is a big thing in common, now are beginning to embrace cloud computing, and now Microsoft is also in the cloud of the attempt. I want to ask, cloud computing is a big challenge for you, is an opportunity, how to adapt to this change?

Weimin: We began to quote from the beginning of 2005 in June, when we started to make a new reengineering of the informatization of the enterprise. From 2006 onwards to 2009 this time, more is in the implementation of the internal cloud management analysis, that is, the enterprise internal management of various professional formation of a large concentration, this focus on the establishment of internal management and service outsourcing, began to build a cloud management framework system.

With our enterprises in the Internet e-commerce business out, we put this application further toward the upper and lower two aspects of the extension, one is to our suppliers, is the sales market data resources, the other is the logistics of warehousing resources, we have to carry out an open.

For consumers, apart from past product sales and direct after-sales service, we are now beginning to put new products and services into the consumer, including software content, applications, especially we do the whole family smart home solutions, including the Internet and the new products combined with the IoT. In fact, all of this content is based on data and shared services to achieve, based on this concept of Suning's name has made a fundamental change, called Suningyun, is actually data and shared services to build new business models and business structures.

Zhang: I've been talking about cloud computing for years, starting 10 years ago, and it's really important to transition throughout the course of the last five or six years. The concrete presentation is presented in the cloud's operating system, and it is hoped that the cloud's operating system resembles windows. 2nd, the big data above the cloud. There are some services on the 3rd. There are also private clouds, public clouds. Included in the cloud like Office365 and so on new products. Office365 exceeded expectations in a short time. In addition, the introduction of new product test version within 24 hours of the audience, but also completely exceeded our expectations. The entire cloud computing development in the world, or in China, two or three years ago still only thunder and rain.

Liu Jinming: Next question to ask Sun, Su Ning's internet transition is a trans-border transformation that China's business community is very concerned about. I would like to ask you what you can share in the transformation of experience? In fact, a simple example, such as online, offline the same price, because we know that cloud computing is in the background to do a lot of complex services, customers feel very simple action. For example, these simple actions Su Ning has done what complex work?

Weimin: In the midst of this transition, the line-and-line price we implemented in June this year is actually the most important landmark transition.

In the middle of this transition, we used to be online with a company, the next company, two companies are doing different channels and business. Since June this year is actually the two companies to synthesize a company, the past online and offline is only two platforms, just two business, the specific business is merchandise management. Commodity management is in accordance with the Department of Promotion, the country's vertical integration of pricing operations. In the actual operation process with each district to achieve the line, line integration. By September this year there will be a big move, that is, to build an open platform. We offline, online two platforms in the future development in the middle are in accordance with the open platform of the way to operate, the two work completed after Suning's internet transformation is really completed.

Liu Jinming: Thank you, Sun. When it comes to the transformation of a problem to Zhang, I look at some time before your article inside the transformation of the enterprise talked about from the research and development model, please talk about research and development mode in the transformation of cloud computing?

Zhang: I am talking about the transformation of the organizational structure mentioned earlier, in fact, the restructuring of the organizational structure is based on the demand of industrial transformation. Just talked about three, one is the end of the platform, one is the cloud platform, one is based on the cloud platform, the other is the trend of business models, software, hardware plus services. Our recent architecture transformation is simple, one is to do the end of the operating system, hoping to support mobile phones, PCs, flat, TV, game consoles, even wearable equipment. Another cloud platform is the entire platform on the back end. The third is in the Social Network app service, and hardware will launch some new hardware products in the future.

In the development mode the whole change is not very big, originally like office, more have a plan to upgrade, then develop, test, finally to market. Then a year, two years of the date. Now completely changed, now is the operation, concurrency, and now the operation of the changes are linked, for example, a six-month launch to change to three months, one months, now internally said the weekly version appears. Each developer will have 25% time to run the operation, in every place in the world at any time with the attention of the moment. The entire development model, the software development model completely changed.

There is also a very important, we are talking about the ecosystem, in the PC ecosystem is now a new system, for example, recently has a lot of extensive work, set up a Microsoft venture, but also a broader development of cooperation channels with developers. Microsoft is no longer a PC company, is a cloud computing company, is a mobile interconnection company, is a hardware plus services company.

Liu Jinming: Very clever, you and sun always talked about the ecological environment, so it is the last problem today, because time is more tense. Suning and Microsoft are very large volume companies, so the whole ecological environment has a great impact, and are committed to build an ecological environment. There is a problem with the design of the rules in the complex Internet ecosystem. I would like to listen to two of the design of the ecosystem, whether for embellish and suning you have any clear principles, that is, to foster the healthy development of ecosystems?

Weimin: For us, it is according to the logic of open platform to maximize the socialization of the enterprise's own resources, sharing, in fact, we are from three aspects to provide our open service, one is our physical store platform. We are now about 7,700 physical stores, and the open star of the physical storefront will extend further in the middle of future development. Another is the open platform of E-commerce, in fact, these two platforms open Foundation or the bottom of the background service open, that is, data resources, logistics resources, this is what we do open platform core things. What we call ecological circles and openness is to maximize the social services of enterprise resources, which is the foundation of our open platform.

Zhang: Although we are in different industries, in fact, many strategies are consistent. On the one hand we are in the open client windows, cloud development of the entire ecology. On the other hand is actively doing open source work, such as development tools, large data platform, the entire development environment, and open source has a good cooperation. In addition, we want to take advantage of the advantages of the software and open source platform to more innovative, for example, recently in many ways to do a lot of work, large data platforms on the one hand, the use of traditional databases, business intelligence tools. On the other hand, we fully utilize other tools to combine the advantages of unstructured data with our structured data advantages. In addition, such as spreadsheets, office traditional visual more friendly and interactive environment, make it easier to display large data. We should embrace open source and more open platforms.

Liu Jinming: Thank you very much for the two-bit sharing. Thanks to two guests for their wonderful sharing, the microphone is then handed over to the founder TV CEO Analysys of Analysys International Group.