Suning will start "National benefit war" synchronously in 1700 stores

Source: Internet
Author: User
Keywords Suning
Tags .mall market official offline replacement start suning suning appliances

"TechWeb Report" August 15 News, Suning Appliances (002024, shares bar) announced that, from August 17, Suning will be in the nationwide 1700 stores synchronized launch of the "National Benefit War", the largest promotional this year. This is also Jingdong mall provoked the price after the war, Suning electric official first response.

According to the introduction, suning this promotional focus relies on offline entity 1700 stores, United super hundreds of global first-line suppliers signed a large purchase of tens of billions of orders, for the seasonal replacement and other segments of the population, the promotion of energy-efficient products and new listings.

Suning Electric Appliance President Jin Ming said that the reason why this time to operate a nationwide large-scale sales promotion, on the one hand, based on market demand and industry development, the major factories in order to further optimize the product structure there is a certain demand for shipments, the release of market inventory in advance; Big push to launch early "Golden Nine silver Ten" market.

Yesterday, Jingdong Mall CEO Liu announced that all the electricity will be in the next three years to maintain 0 gross margin, Jingdong Mall all of us to ensure that more than Gome, suning chain cheaper than at least 10%. Liu said, the reason why we choose electricity is because everyone is gome, Suning's lifeblood, is the most lucrative category. "They have been hit by electricity and their competitiveness has been greatly reduced." ”

Liu revealed that Beijing East everyone electricity margin 5%, and suning everyone electric gross margin up to 25%, there is enough price war space.

The price war first spread from line to line. Liu said that the online war is fragmented, both the gross margin is not high, it is impossible to continue, the real battle, the real bones to the United States Su Ning is under the line. Kexin)

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.