Suning Yi Bao Wallet Sweep code payment function attracts the attention of the industry

Absrtact: Not long ago, at the annual meeting of China Electronic Bank, held on December 3, Wang Yonghong, director of the PBC Science and Technology division, revealed that as of June this year, China's mobile phone users reached 527 million, mobile internet access ratio of 83.4%, for the first time beyond the proportion of PC Internet, into

Not long ago, on the December 3 of the annual meeting of China Electronic Bank, the PBC director of Science and technology Wang Yonghong revealed that as of June this year, China's mobile phone users reached 527 million, mobile internet ratio of 83.4%, the first time beyond the proportion of PC Internet, become the first large internet terminals.

The huge scale of users makes the mobile end become the focus of the Chanli, while the key to preemption is mobile payment. Suning Yi Bao Wallet recently introduced sweeping code to pay the function to attract the attention of the industry.

Unlike traditional stores, suning consumers do not have to line up after the selection of goods, through easy pay mobile phone client scan code can easily achieve payment. In this way, the vast number of buyers in suning consumption can not only enjoy the physical store shopping comfort experience, but also experience the convenience of mobile payment.

Suning Financial company related to reporters, the introduction of the Yi Bao purse sweeping code to pay include: Online shopping sweeping code payment and offline shopping sweep code to pay. Online shopping sweep code payment, that is, the user in Suning purchase physical goods, access to the cashier, users use mobile phone login Easy pay wallet, use sweep code function scan cashier display two-dimensional code, on the phone to complete the order payment. Offline shopping sweep code payment that is, the user in the store shop, sales in the POS system to create the order of the order two-dimensional code picture, customers use mobile phone login Easy pay wallet scan two-dimensional code, on the phone to complete the order payment. And the mobile payment is completed, the user can go to self-service terminals or cashier to print invoices. Up to now, Suning took the lead in the country more than 100 core stores pilot, later will be in the national store to promote.

Domestic electric business after more than 10 years of rapid development, Ali, Jingdong and other pure online platform to realize that the offline platform blank Short board, have teamed up with traditional business super strive to build O2O business ecosystem, such as Ali marriage Yintai is a typical example. However, due to the relative independence of the two parties in the settlement and other operating modes, the marriage between Ali and Yintai still faces a huge transformation of the business process. So it is still not surprising that there is a line in the Yintai Mall, where mobile payments are still a major obstacle to the traditional O2O model.

Zhang, the chief executive of the media, pointed out that mobile payment in the process of O2O propulsion can transform customer impulse consumption into real consumption and increase the conversion rate of consumption. As the mobile payment standard is clear, future mobile payments will enter a high-growth period. The maturity and development of mobile payment enable users to enjoy O2O service more conveniently, which plays an important role in O2O, especially the O2O of mobile internet age.

Senior industry insiders believe that Suning Yi Bao wallet launched offline shopping sweep code payment function on the transformation of Su ning significance, with Suning store sweeping code payment, such as the gradual realization of mobile payment methods, Suning has been highly praised by the industry O2O model will form a complete closed loop.