Suningyun business in the Internet financial line stores will set up a financial counter

This reporter Tang Beijing report when all the electric business platform has made the Internet financial Dream, Suningyun business also unwilling to be outdone. Suning easy to buy [micro-blog] revealed that will be formally entered the Fund field recently, began to dabble in money funds and other investment and financial products. Next, Suning Yi Bao will apply for a separate domain name, will become a payment business platform. By this good news, August 6, Suningyun trading, Rose 10.05%, closing price of 6.79 yuan. In the recent stock price gradually warmer, pulled to the climax. Ping An group Chairman Ma has made clear that the payment business is a small electronic bank, in the mobile era, the prospect of payment business is limitless. This year began with the start of the mobile end of the Alipay [micro-blog] wallet, as well as the August 5 online micro-letter payments are beginning this clue. August 6, Suning easy to purchase content Products Operations Center, Executive vice director Min told the "21st Century Economic Report" reporter, Easy pay Money fund financial products, not only for individual users, but also for merchants, help merchants to invest money. In addition, Suning may be under the online store to set up a "financial counter", on-line and offline jointly promote the Internet financial products. The growth of Yi Bao at present, easy to pay members of small size. By the annual 815 promotion, Suning is easy to buy through the "charge 50 to send 50", "100 to send 100" preferential activities to activate easy pay. Suning easy to buy related responsible told reporters, Suning easy to buy online has more than 20 million members, Suning line has more than 80 million users. But the entire Suning member transforms to the easy pay user also needs a process. As a payment tool, Yi Pay is still in the growing stage. See Suning easy to buy platform can find, easy pay also need to strengthen the cooperation with the bank quickly. Specifically, easy pay open fast payment debit card only CCB, BOC, ABC, Traffic, investment, Pudong, Everbright, Huaxia, Guangdong, Jiangsu, Nanjing, Hangzhou and other 11 banks. And in the fast payment of credit cards, only CCB, BOC, traffic, Pudong, People's livelihood, Everbright, Huaxia, Ping An, Guangdong, Jiangsu, Hangzhou and so on. In the credit card field, China Merchants Bank and Citic Bank, which have more market share, have not opened fast payment. In addition, industry, agriculture, China, construction, transportation, investment, Everbright and other 17 banks can log on to the Internet bank to pay. This pace of development is not easy for Yi Bao, who received a third party payment licence in June 2012. But for the Yi Bao, which has a platform dream, it needs to be quickly perfected to quickly scale the number of users. At present, Alipay and tenpay the number of users are too billion, such volume will have the opportunity to pay business to create a platform. A payment industry personage tells a reporter, for individual user's life service, easy pay also need to add the strength, only then can more convenient, the quick netting individual user. At present, easy to pay opened a credit card repayment, transfer remittance, mobile phone recharge, water and electricity charges, fixed-line broadband fees and other life services, also opened an easy to buy insurance. Among them, credit card repayment function can only also business, investment, CCB, BOC, traffic, Everbright, Nanjing, Pudong, Guangdong Development and other 9 banks credit cards. If the credit card that needs to be repaid is not the issuing bank of the banks, it means that the function is not available at all. This means that third parties pay the usual credit card repayment function "nothing". Suning easy to buy financial products division general manager Linkairong told reporters, credit card repayment of the bank is increasing in the near future will add 11 or so. In the transfer of remittances, through easy pay, the basic can be transferred to the country. Mobile phone recharge is also easy to operate. It supports 21 cities in the water bill, which supports Fujian province and Sichuan province, as well as 15 cities, and the first two do not support Beijing at the moment. Gas charges support 16 cities. In the easy to buy insurance, auto, accident insurance, travel insurance, health insurance, visa insurance, property insurance, Household appliance extension insurance and other services. However, an suning easy to purchase related personnel told reporters, easy to buy insurance promotion is not much. By the end of August, the open platform of Suning easy to purchase will be officially launched. By then, Suning will be a large-scale introduction of clothing shoes and hats, department stores, beauty makeup and other categories. For the financial business of Suning easy to purchase, success or not depends largely on the power of its electric business platform. Suningyun 2013.5 Annual report shows that the first half of this year, Suning easy to achieve the main merchandise sales revenue reached 10.613 billion yuan, an increase of 101%. This is the main reason for the gradual recovery of stock prices in recent years. But the expansion process, but also left a lot of problems. One settled in Suning easy to buy business complain, business and suning technology docking needs to gradually improve, data transmission is also relatively slow. Electric Business analyst Li Chengdong also said that after the transformation of cloud business, its business thinking, technology research and development, platform strength need to continue to learn in the adjustment. Suning easy to buy platform technical ability is somewhat weak. Because the line and offline need to unify, the operation process is somewhat complex, the settlement for the supplier is also slow. Li Bin, Executive vice president of Suning Tesco, said that the first half of this year, Suning easy to purchase a series of problems have been adjusted and optimized. In the second half of this year, do not rule out the possibility of starting a vertical electric dealer or a special sale network. Whether it is the capital market, or Su Ning's interior, all the expectations of suning is very big. From August 15 onwards, Suning easy to buy the annual big promotion. Suning Tesco related personnel told reporters, mother and child, 3 C, beauty makeup and other categories are the focus of this year. This will play an important role in the second half of Suning's sales. When the open platform to enlarge the scale, suning easy to buy into a top-ranked electric business platform. Su Ning's Internet finance can get more display space. On the open platform, Suning can be introduced into financial institutions and become a platform for direct marketing of financial products. by Yi Bao, Suning can work with financial institutions such as funds and insurance to launch financial products for individuals and businesses. For example, money funds, bond funds, short-term financial management, such as the risk of not high financial products, but also can use the balance of easy pay to the user to maintain value. In addition, through the Electronic Business platform data flow, can also provide microfinance, supply chain finance and other financial services. In order to cope with the rapid development of the financial business, Suning easyThe relevant personnel told reporters that at present, the financial business in Suning easy to purchase the framework, the team has hundreds of people scale, and in the rapid expansion. Suning easy to buy the overall number of personnel has more than 6,000 people. It is worth mentioning that, on the issue of licensing and licensing, easy pay still need to be perfected. The reporter has consulted the central Bank website, at present, Suning buys two kinds of payment licence, Nanjing Suning Yi Bao Network Technology Limited Company obtains is the Internet payment licence. and Suning acquisition of Anhui Huaxia Pass Payment Co., Ltd. is a prepaid card issued and accepted, the scope of its business coverage is Anhui province. But in the mobile era is very important "mobile (telephone) payment" license plate, Yi Pay has not yet been obtained. But in the mobile internet age, mobile payment will become the key tool to get through the online and offline closed loop, and the mobile end becomes the new blue Sea of the electric business, and the pay can not be neglected. In addition, easy pay do money fund financial products, but also need funds to pay and settlement of the license. At present, the third party to obtain this permission only 7, Yi pay not in it. Suning easy to purchase related personnel said, Yi pay is applying.