Suningyun Business Weimin said the e-commerce experience network construction or blank

Suningyun Group Vice President Weimin

November 28 News, in today's 8th annual online retail Conference, Suningyun group vice President Weimin shared Suningyun business on the internet retail O2O development Thinking

Weimin said that the traditional e-commerce has a total of three models: the first is the platform model, its E-commerce market in China over 80%, this model is actually a business electronic services; The second is proprietary mode, which includes some foreign e-commerce giants such as Amazon, mainly with large capital investments. The third is a composite model, that is, the combination of self-management and open platform, mainly in China, including Su Ning, Jing Dong.

For the future development of traditional electronic commerce, Weimin said, online and offline enterprises will take the O2O model, it presents three trends: self-built Logistics Network construction, and this is the most necessary, because only from the backbone of the network to the city distribution, and then to the regional distribution are completed, online sales can be comfortable , the construction of service network must fall, experience network construction, but currently in the market is still blank, in the long run, in department stores or shopping malls will pay more attention to experience shop building.

With the traditional entity retail-oriented enterprises such as Suning, there are three choices in the Internet transformation:

First, it is to build a portal, the real store will be moved to the network in the future. There are already a number of enterprises online such a portal. Although the future will not be a take-all, but will be a winner-all;

Second, the use of the platform, this is because the trans-category business is still to self-management, not in line with the objective requirements of E-commerce model. For the self-employed enterprises, never put the conventional goods scale operation;

Third, to the Internet transformation, the store Internet.