Suningyun the "financial story"

[Guide] Since the first half of the price of suning continued to lower, anxious to break the shareholders. And now Su Ning's self revolution can get their support? Suningyun in Friday issued the latest announcement, confirmed that the company has applied to the relevant departments to set up private banks, and plans to launch the corresponding fund to pay products and funds platform. Su Ning to run the news of the Bank a stone stirred thousand layers of waves, Su Ning shares also like playing a stimulant in the general days of rising. August 23, the Shanghai Composite Index fell 0, 47%, Suningyun, but the market rose 6.11%, the report received 7 Yuan ——— according to this June 25 suning stock price 99 yuan, just 4 months suning price rose by more than 56. Fu Ziheng, director of the Institute of Securities Research, said that if the policy allows, access through the words, the establishment of Suning bank should be more than other private enterprises to have more advantages, material 3 years can be profitable. Lu Xianbo, Deputy secretary general of China Electronic Chamber of Commerce, said that Su Ning's share price will continue to strengthen in the short term, and in the long run, it should look at its specific planning layout and implementation in the financial field. Suning stock price Two months rose 75% in the first half of this year, Suning shares continued to lower, worried about the bad of a public investors. June 25, Suning shares fell to 4.56 yuan, the lowest point this year. Although the second largest shareholder Suning Electric Appliance Group Co., Ltd. increased 36.72 million shares, the total amount of up to 1 8.3 billion yuan, but still failed to restore the decline ——— only June, Suning shares fell more than 20%. July Suning shares in the smooth and slightly rose. Su Ning Vice Chairman Weimin, President Jinming, Vice President Mengxiang wins, vice President Jingun respectively battle, the company's top executives focus on increasing the protective disk, inject certain confidence in the market. July 31, Suning issued a half-year Performance Express, the first half of suning to achieve total operating income of 5.4 5.4 billion yuan, an increase of 17.51%, attributable to the listed company shareholders net profit of 733 million yuan, down 58.24%. Performance is better than previous industry analyst forecasts. Into the August, suning stock price A change, days fluttering red, August 6 more closed trading board. August 23, the closing price of Suningyun 7 99 yuan, 2 months rose by more than 75%. Fu Ziheng, director of the Institute of Securities Research, said that after 10 years, Su Ning showed rapid expansion, the first two years is an inflection point, happy enclosure type of expansion is difficult to maintain, coupled with the impact of electricity, resulting in the stock price down, and the March-June decline also has a two-tier market environment impact. Lu Xianbo, Deputy Secretary-General of China Electronics Chamber of Commerce, said that Suning stock before the all the way down because the line under the development needs time, suning easy to buy is a backward person, but also need to cultivate market opportunities, so suning stock price down is a very normal phenomenon. The financial platform will become the core position of Suning in the home appliance industry personage, Su Ning wants to set up the bank, is not strange at all. Suning as a bank on the one hand can provide financial support for their own development, and secondly, for suppliers, small and medium-sized enterprises to design more financial services model. "There is a high level of household appliance enterprises who do not want to be named," said reporters. Suning to the reporter confirmed that suning is really active in the bank's declaration work, namehas been identified as "Suning Bank", talking about the purpose of setting up a bank, Suning admits that the financial platform will become the core position of retail enterprises, the lack of financial platform of the retail enterprises are not sticky, it is bound to affect the main business sales. "But it is not time to talk about concrete implementation measures. "Su Ning Vice chairman Weimin said, because the private banks to set up a matching law and order system needs to be further clarified, Suning escalation plan also need to follow the relevant rules for further optimization and improvement, the bank set up matters still need the relevant state departments of specific guidance and approval." In fact, before the bid for the bank, Suning in the financial field has carried out a variety of attempts: 2009, Suning Electric first shares in Jiangsu Bank Co., Ltd., the investment of 540 million yuan to subscribe 1.79% stake. 2011, Beijing Suning Electric Appliance Co., Ltd. and other Tongzhou District Enterprises launched the establishment of Beijing Tongzhou state-run Village Bank Co., Ltd. Suning invested 9 million yuan, holding 9%. June 2012, Suning Yi Bao Third party to pay the photo was approved. December 2012, Suning launched the establishment of "Chongqing Suning Micro-Loan Co., Ltd.", registered capital of 300 million yuan. After many rounds of water test, Suningyun has established an independent operation of the financial department, formed a professional financial business technical team, the overall responsibility for the development of various financial services, from access to licensing and resources, has covered the internet payment, supply chain financing, insurance agents and other business and related products and services innovation. In the first half of this year, the financial department set up a special fund product group, hoping to reach a partnership with the fund to launch the pay balance financial value added services. In addition, Suning is also preparing for the foundation of the fund's electricity business platform. Is it profitable to enter three years? "Now the market for suning layout of the financial industry, the expectation is relatively high, because the commercial retail enterprises have more cash flow." In three respects, on the one hand, Suning set up a bank in favor of its own capital operation cost reduction, bring the growth of performance, on the other hand, Suning bank profitability, its success itself can also contribute directly to performance. At the same time, its transformation process brought about new changes in the operating surface, but also for the market expectations. "Fu Ziheng, director of the Institute of Securities Research, said that if the policy allows, access through the words, Suning Bank should be established than other private enterprises to have advantages, Suning line under the online sales scale, cash flow adequacy, estimated its profit cycle will be very fast. "I reckon that if the Suning bank registers successfully, it should not take 3 years to see the benefits." Fu Ziheng also stressed that the establishment of Suning bank still needs to face many challenges. "One is a high entry threshold, because financial liberalization is a gradual process, it is unlikely to be opened to small and medium-sized private banks, there may be some restrictions on the basic credit business." Second, the financial sector is still in the oligopoly situation, Su Ning want to squeeze in also need to face some business problems; In addition, the gap between the banking sector and the retail sector is large. "Institutions overweight retail sales regardless of the prospects, Suning has set foot on the" go to the electrical "journey ——— Suning will no longeris an appliance retail business, but to become an integrated retail service provider. Can Su Ning's ego Revolution get outside support? According to Fu Ziheng, the first quarter of this year, Minsheng Bank and China Bank's funds are beginning to increase their positions on Suning, the organization of the second quarter did not change significantly, but continued to have some funds to buy, showing the state of the institutional funds gathered in Suning. At present, the Suningyun commercial institutions position before 5 for Yifangda 100, the rich days of robust optimization, Yinhua Dow Jones (15010.51, 46.77, 0.31%) 88, Huaxia Small and medium-sized plate, Everbright. NET data show that within 20th, the size of the agency into Suning funds about 1 billion. and institutions optimistic about suning different, retail investors in the hands of Suning shares, 20th investors outflow of funds up to 650 million yuan. Fu Ziheng said that since last year, such as the National Social Security Fund, the Bank of China, the Chinese construction Bank's funds and so on to enter Suning, these are based on the steady return of the main institutions in the field, the explanation is still optimistic about the prospects of suning. In mid-July, Suningyun's large shareholder's holdings and senior executives ' Holdings show that its shareholders are also very confident about the company's development. "Suning future stock price trend depends on two aspects, on the one hand, the enterprise's own performance rise, to observe the company's transformation in the next 1-3 years of performance changes." On the other hand, it is the change of the market environment of the enterprise, if the level two market goes well, of course, the share price of suning will continue to go well. "China Electronic Chamber of Commerce Deputy Secretary-General Lu Xianbo that Su Ning's stock price will continue to rise in the short term, long-term trend needs to see suning into the financial industry after the specific planning and development."