Suningyun to complete red child business integration

Absrtact: May 6 News, acquisition nearly two years, Suningyun Direct management team gradually completely take over red children, learned that the Red Child SKU (inventory unit) will expand to 500,000 this year. Suningyun after the adjustment of its acquisition of the mother and infant vertical electricity Shanghong children, with the original

May 6 News, the acquisition of nearly two years, Suningyun Direct management team gradually complete takeover of red children, learned that the Red Child SKU (inventory unit) will expand to 500,000 this year.

Suningyun Business structure adjustment, its acquisition of the mother and infant vertical electricity Shanghong children, and the original Suning Maternity Cosmetics Division for integration, and set up an independent company to operate, with electrical appliances, 3C become one of the three-driving carriage.

Suningyun, vice chairman of the Weimin said, after the acquisition of Red children, on the one hand, Suningyun will be the Red Child's logistics system for a comprehensive trusteeship to solve the problem of cross-regional; On the other hand, the system will be fully switched, the whole red child operation system and the Suningyun operating system in the backstage integration.

For the red Child positioning differences, Suning said, red children have a complete maternal and child electric consumer ecological chain, will improve suning existing consumption structure, and other categories to form complementary.

Weimin said red children in the future there are five development direction: 1, strengthen the red child in the mother and child market position, to protect their own development; 2, the use of Suningyun business in the national resources support, including logistics, membership and data, and day-to-day operations in the business linkage, mutual guidance flow; 4, Red children in their own development process should also be a platform for development, integration of global resources; 5, the operation of O2O development, from the original catalog purchase, network operation development to offline entity operations; 5, the introduction of social information.

This is also the first time after the acquisition of Suningyun, the red children issued a clear strategic plan. At the same time, the original Suning North China region deputy general manager Pan Min will be the new general manager of Suning Red children. Suning said, Pan Min has helped Beijing Suning's turnover from tens to near Bai, and in the regional market competition to get the initiative.

For this year's market planning, Pan Min said, will be more to take the full price straight and massive explosion of commodity sales strategy, the explosion discount will be in 30 percent-70 percent, each supply volume to million units; red children will also with Abbott, the United States, such as the sale of milk powder brand manufacturers strategic alliance to ensure product quality To meet the needs of some consumers suning overseas e purchase also opened a direct mail service overseas.

In addition, red children have been established in Beijing, Shanghai, Guangzhou, Nanjing and Chengdu to set up a logistics warehouse coverage mode, the future will rely on Suningyun business logistics and distribution resources to upgrade speed. Under the line, Suning will open 8 new entity stores, and in Suning Super Store and flagship store launched the mother and child zone.

Su ning aspect public data shows, at present, red Child cumulative user reaches 30 million. In addition, red children are about to release a baby to remind app application-pea sprouts.